Chief Marketing Officer

    • Emeryville, CA

Everything we do is recorded, collected, mined, profiled, stored, targeted and sold. The balance of power has shifted to the cabal of tech giants and data miners who overtly or covertly control what you see, whom you connect with, what you read, click, and care about. Something has to be done! At Anonyome Labs, we are building the tools that shift control of your personal and private information from the big data miners back to you, the user. If you want to be a part of something innovative, challenging, meaningful and, most of all, something that matters\u2026then it's time to talk.\ufeff

The Chief Marketing Officer (CMO) will be responsible for Anonyome's marketing and communications strategy and all related activities. The CMO will architect and execute on the delivery of a fully integrated marketing and communications strategy for the business.  As a member of the executive team, you will work closely with other members to ensure board initiatives are understood and carried out across all functions of the company. You must be able to work cross-functionally, independently and quickly. 


Requirements
Primary Responsibilities:

  • Development and implementation of the brand strategy and corporate identity.
  • Developing the marketing strategy for new and existing products in line with company objectives.
  • Overseeing implementation of the marketing and communications strategy - including marketing calendar, campaigns, events, digital marketing, and PR.
  • Working closely with the company's sales team; enabling them to meet their sales objectives by providing them with appropriate leads, tools, materials and presentations.
  • Guiding the day to day activities of the marketing team ensuring that the marketing objectives are implemented and met in a timely manner.
  • Work closely with product management and design teams to define marketing materials and programs.
  • Manage social media presence and direct programs to improve social media reputation and recognition.
  • Undertake continuous analysis of the privacy market, competitive environment and consumer trends.
  • Monitor and report on effectiveness of marketing communications.
  • Coordinating marketing campaigns with sales activities.
  • Overseeing the company's marketing and communications budget.
  • Creation and publication of all marketing material in line with marketing plans.
  • Planning and implementing promotional campaigns.
  • Manage and improve lead generation campaigns, measuring results.
  • Preparing online and print marketing campaigns using a wide range of different marketing materials.
  • Monitor and report on effectiveness of marketing communications.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Analyzing potential strategic partner relationships for company marketing and communications.

Qualifications:
  • Bachelor's degree in marketing (Master's degree Preferred).
  • 10+ years of direct marketing experience, with increasing responsibility and demonstrated leadership.
  • Direct experience in Digital Marketing for a SaaS company that reflects a successful track record of product marketing with sustained competitive advantage.
  • Broad understanding of marketing channels for message delivery, including direct and digital marketing, advertising and marketing communications.
  • Direct experience in managing both national and several regional marketing campaigns at one time.
  • Ability to communicate clearly and timely with "internal & external" customers.
  • Self-motivated, proactive, and detail-oriented, with the ability to complete projects with minimal supervision.
  • Ability to work in a fast-paced environment and work on multiple projects simultaneously.
  • Excellent listening, reasoning, presentation, verbal, and written communications skills


Finally, we expect you to score extremely high on our "Stuff That Matters"

BELIEVE: In the company's mission, in the team, and in your equity

ONE TEAM, ONE DREAM: We win together and lose individually

OK WITH AMBIGUITY: Comfortable making decisions with very little information

CURIOSITY: Seek out answers inside and outside the building

HUMILITY: Assume you don't have all the answers and seek to understand

BIAS TO ACTION: When in doubt, DO SOMETHING NOW

OWNERSHIP: When in doubt, TAKE IT ON.

Benefits:

We offer health, dental, vision & life insurance plans, unlimited PTO, cool office space, equity, catered lunches, and an exciting and innovative atmosphere. If you're interested in changing the world, we'd love to talk to you.

PLEASE SUBMIT EXAMPLE OF YOUR WORK ALONG WITH YOUR RESUME

Anonyome Labs gives people control and freedom over their personal and private information.

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