Trade Director

    • New York, NY

BABE Wine is seeking a Trade Manager to join our fast-growing team. Our company is an energetic place with highly-connected employees - we're not your typical wine company. Now with the backing of Anheuser-Busch, we have big ambitions and are looking for a dynamic individual who can lead the creation and development of channel strategy and brand retail programming for BABE.

In this highly cross-functional role, s/he will develop collateral in partnership with the BABE marketing team and oversee the cascade of the brand strategy, ensuring buy-in and understanding down to the field sales level.

RESPONSIBILITIES

  • Use shopper, category, and occasion insights to develop customer and consumer connected solutions in brand retail programming.
  • Collaborate with Marketing to develop below the line programming calendar ensuring adherence to trimester and chain planning cycles.
  • Establish and cascade standards for best in class canned wine category execution, ensuring that brand campaigns are always translated through the line.
  • Develop and cascade execution playbooks to ensure channel and brand strategy is executed in the field.
  • Create and implement cross-merchandising partnerships to develop dual-category solutions and enhance brand purpose.
  • Drive sales volume through sell in and customization of creative promotional solutions and retail hooks while maintaining brand image and connection to the consumer.
  • Work closely with chain teams to develop custom channel brand programs to deliver high execution and lift result.
  • Manage collaboration of internal and external team from project inception to in-market execution of retail programming that delivers profitable sales results.
  • Provide analysis and gather feedback on brand programming and competitive activity for continuous improvement.


REQUIREMENTS

  • Bachelor's Degree required
  • 5-7 years of sales and marketing experience
  • Strong communication skills both external and internal, required
  • Excellent cross-functional collaborator
  • Proficiency in PowerPoint, Excel and internal system tools, required
  • Must possess an in-depth knowledge of beverage / consumer goods industry
  • Wine experience preferred




Job Qualifications
REQUIREMENTS

  • Bachelor's Degree required
  • 5-7 years of sales and marketing experience
  • Strong communication skills both external and internal, required
  • Excellent cross-functional collaborator
  • Proficiency in PowerPoint, Excel and internal system tools, required
  • Must possess an in-depth knowledge of beverage / consumer goods industry
  • Wine experience preferred

For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 20 distributorships and 22 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America's most recognizable beer brands, including Budweiser, Bud Light, Michelob Ultra and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.
From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.
We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren't afraid to be bold, resourceful, and committed. At Anheuser-Busch, it's not about what you studied or where you worked, it's about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you.
As America's leading brewer, Anheuser-Busch is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
For more information, visit www.anheuserbusch.com or follow Anheuser-Busch on LinkedIn , Twitter , Facebook and Instagram


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