Strategist- draftLine- New York
Draftline is a data-driven creative group within Anheuser-Busch designed to transform AB into a market leader in the beverage space through customized stories and experiences for consumers. This group represents the integration of the "madmen" and the "mathmen" thinking. draftLine is seeking a multi-skilled, passionate, and hands-on marketer who believes the way to build brands is drastically changing and wants to be a part of the team driving that revolution at Anheuser-Busch.
Draftline is looking for a Strategist to work cross-functionally between draftLine (Strategy, Creative, Production, Social Listening and Anlytics, Media), Brand, and partner agencies to craft insights-driven strategies that increase the cultural relevancy of our Brands. This person will be a highly creative problem solver adept at liaising between teams to execute key strategic deliverables with exceptional quality and proficient speed. The candidate must be able to work in a fast-paced environment with the ability to take ownership of their work and demonstrate strong abilities to effectively communicate between multiple groups.
Key Responsibilities :
- Build and maintain partnership with Brand teams and agency partners as day-to-day liaison
- Become steward of dedicated Brand(s), ensuring full comprehension of business challenges and objectives
- Provide data-driven insights and creative thought-starters during briefing process
- Shape the development of work with sound creative, channel mix, and measurement feedback and recommendations
- Support in setting strategic agenda for draftLine brand team
- Understand platform/channel nuances and ensure team adherence to best practices
- Analyze content performance metrics and action optimizations
- Bachelor's degree in related field
- 5+ years experience
- Account management experience preferred
- Social/digital expertise
- Alcohol/Beverage/CPG experience preferred
- Good communication and leadership skills
- Experience using project management tools
For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 20 distributorships and 22 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America's most recognizable beer brands, including Budweiser, Bud Light, Michelob Ultra and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.
From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.
We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren't afraid to be bold, resourceful, and committed. At Anheuser-Busch, it's not about what you studied or where you worked, it's about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you.
As America's leading brewer, Anheuser-Busch is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
For more information, visit www.anheuserbusch.com or follow Anheuser-Busch on LinkedIn , Twitter , Facebook and Instagram .
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