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Anheuser-Busch

HE Manager

Austin, TX

Budweiser. Bud Light. Stella Artois. Michelob ULTRA. That's right, over 100 of America's most loved brands, to be exact. But there's so much more to us than our top-notch portfolio of beers, seltzers, and more. We believe our people are our greatest asset, and we're looking for people like you to join our shared dream. We dream big to create a future with more cheers. Are you up for the Challenge?

The High End Sales Manager is the key contact between the HE Director and AB's distributors. This position is accountable for coaching, training, and developing a sales team daily with the inspection of sales representative activities. The HE will work directly with wholesale partners for market specific objectives including business development, increasing distribution within accounts and gaining new customers. In addition, this position will be accountable for managing an assigned geographic region through the effective planning, organizing, directing, controlling, and execution of sales and marketing plans through the company distributor network and field sales team members.

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  • Builds relationship with wholesaler management and region teams.
  • Participates in HE forecasts and ensure its accuracy
  • Effectively coordinates and communicates with management, distributors, and HE BDR to facilitate the effective development and execution of programs and business initiatives.
  • Establishes distribution, display, feature ad, retail promotion, and space management objectives that produce the effective presentation of the brands to the consumer at the point of purchase.
  • Communicates information to management with recommendations that will contribute to the development of brands, sales growth, and distributor effectiveness.
  • Tracks identified metrics (sales, distribution, display, POS, etc.), providing timely performance reports.
  • Actively trains & coaches HE BDR and provide visibility to the Commercial Director and Regional High End Direction into the challenges and opportunities in the specific territory.
  • Manages specific operating systems and standards, for the management of: Ordering and Inventory Management, Quality Control, Selling and Merchandising Objectives and Standards, Program Execution Guidelines, Pricing and Discount Management, and POS Material utilization.
  • Identifies leads, manages prospects, acquires new business and grows points of distribution.
  • Participates in the execution of events such as samplings, beer dinners, and craft beer educational presentations for customers and consumers.
  • Owns the execution & sales results of the HE portfolio in the sales territory and acts on market opportunities.
  • Works with wholesalers to ensure all chain commitments are delivered and items not brought in are kept to a minimal
  • Works with wholesalers to order POCM during trimester order windows


Job Qualifications

  • Bachelor's Degree in Sales, Management, or related field.
  • 5+ years of experience in Sales or Promotions in beverage/alcohol industry preferred.
  • Certified Beer Server or Certified Cicerone preferred.
  • Conducts work in a standing and sitting position; however, job requires frequent standing, walking, bending, stooping, and light lifting.
  • Job requires the ability to travel.


Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today- and all the moments in between. We are a company that brings people together for richer conversations, stronger communities and a future with more cheers!

Challenge Accepted! Apply Today!

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • Chance to work in a fast-paced environment among a company of owners
  • Free Beer!

As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity, and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law.

Job ID: Anheuser-21010751
Employment Type: Other