Sr Marketing Manager, Math

A pioneer in K-12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our captivating core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products turn data into practical instructional support to help students at every skill level build a strong foundation in early reading and math. Our programs provide teachers with powerful tools that help them understand and respond to the needs of all their students. Today, Amplify serves five million students in all 50 states.
The Sr. Marketing Manager is a key player on a fast-moving, cross-functional team and leads various product marketing initiatives. The right candidate is data-driven, collaborative, and a strong communicator (both verbal and written). The Sr. Marketing Manager views themselves as critical to the success of the product, sales, and marketing teams, and is energized by the opportunities Amplify has to positively impact the lives of millions of students. In this position, you will work in partnership with various product, marketing, and sales colleagues and reports into the Senior Director, Math and Science Marketing.

Responsibilities:

  • Crafting and executing upon a comprehensive marketing plan for Amplify's core math program, including the following elements:
    • Market analysis and competitive positioning
    • Thought leadership and messaging platform
    • The creation of outstanding marketing materials
    • New feature promotions to potential and current users
    • Digital marketing campaigns to drive awareness and demand
    • Comprehensive content marketing strategy
    • Print and digital sampling solutions that ensure our offering is easy to understand and competitive
    • Events geared towards influencers and decision makers that help position Amplify as a leader in the math curriculum field
  • Leading strategy around, preparing for, and staffing national math conferences
  • Supporting state and district submissions, including collection and shipment of key assets
  • Occasional creation of content for projects led by other functional areas, including the product and professional learning teams
  • Market research on positioning and messaging, as well as competition

Requirements:
  • Bachelor's Degree
  • 4+ years' work in education publishing
  • K-12 Math education experience
  • Excellent writing and presentation skills
  • Technical savvy and proficiency with Google Suite

Preferred Qualifications:
  • Experience successfully launching a product
  • Self-directed and motivated; able to work independently as well as collaboratively with a team
  • Proficiency with Adobe Creative Suite


We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Amplify is an Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.

This position may be funded, in whole or in part, through American Recovery & Reinvestment Act funds.

Amplify Education, Inc. is an E-Verify participant.


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