DESCRIPTION

***This role can be based in New York, Los Angeles, or Seattle.

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier-whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.

Amazon Advertising is dedicated to driving measurable outcomes for advertisers, agencies, authors, and entrepreneurs. Our ad solutions leverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. These solutions help businesses build brand awareness, increase sales, and more.

We are seeking a senior marketer to develop narratives and go-to-market strategies as part of the global advertising marketing and training team. In this role, you will be responsible for developing sales pitch decks, case studies, playbooks, and other marketing deliverables to support the growing Grocery category on Amazon, such as Amazon Fresh, Whole Foods, etc. To do this, you will dive deep into understanding the customer segments and business needs, the grocery shopping and advertising environment on Amazon, and marketplace dynamics to develop compelling narratives aligned with advertiser needs. You will define and execute on the go-to-market strategy with a focus on sales enablement and amplifying your message across external channels. You will combine strong analytical acumen with creativity, and have the opportunity to test and scale new solutions and marketing channels.

This is a highly cross-functional, high visibility role that requires you to align Amazon's Grocery shopping services and advertising opportunities to advertiser objectives, which constantly adjust based on market conditions and feedback from customers. As an owner, you will not only define the marketing message for Grocery, you will also need to be strong in execution of the development of sales collateral and marketing channel content, including development of sales collateral, blog posts, product videos, and web page content. You will also commission first and third-party research to support your key messages.

Your responsibilities will include:
• Developing a marketing plan to drive awareness, engagement, and sales for Amazon's advertising opportunities for Grocery, including defining value propositions and playbooks
• Creating compelling sales and marketing collateral to drive engagement for Grocery advertisers of all sizes
• Guiding the prioritization, development and implementation of case studies and research to communicate the benefits of Amazon's advertising opportunities for Grocery
• Driving engagement globally using existing owned marketing channels and piloting new channels
• Working cross-functionally with marketing and training teams, sales, analytics and insights, product, Retail, legal, and PR to deliver content and channel initiatives
• Commissioning 1st and 3rd party research to support positioning and marketing plans
• Serving as an internal advocate for customer needs; ensuring broad awareness of, and empathy for, customer pain points

BASIC QUALIFICATIONS

• 6+ years of professional non-internship marketing experience
• Experience owning creative input, development and execution from concept to completion
• Experience presenting metrics and progress to goal to c-suite stakeholders
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• eCommerce, advertising or technology sector experience
• Ability to create compelling and customer obsessed sales collateral and marketing materials using storytelling skills
• Experience using data and metrics to measure impact and determine improvements
• Experience building, executing and scaling marketing programs
• Bachelor's Degree in Marketing, Communications, or related discipline
• Strong written and verbal communication skills

PREFERRED QUALIFICATIONS

PREFERRED QUALIFICATIONS
• Previous business experience with Grocery
• MBA
• Cross-functional experience across Sales, Product Management, Marketing, PR, Legal, Training, and Research
• Ability to make ruthless prioritization decisions to allocate limited resources to high impact initiatives
• Entrepreneurial spirit/ability to try different things in an ambiguous environment with minimal direction
• Own creative input, development and execution from concept to completion
• Confident leading walk throughs of materials and fielding questions
• Fanatical attention to detail
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. #admkt