Senior Digital Campaign Manager


AWS Marketing team is seeking a talented and self-directed digital marketing campaign manager to drive service adoption. This person will take the lead to plan, create and deliver online campaigns to educate our technical decision makers and implementers throughout their product adoption lifecycle. The responsibilities involve strategy setting, hands-on implementation, project management, data analysis, creative problem solving and customer understanding. Ideal candidates are passionate about learning, testing, executing, driving awareness, adoption and retention through multi-channel digital marketing activities. The role will collaborate with many functional teams in AWS: product marketing, service, business intelligence, customer research, etc.

Key Responsibilities:

  • Develop the customer lifecycle product adoption campaign strategy with key stakeholders
  • Grow adoption of AWS services by driving awareness, demand, acquisition and customer retention through multi-channel digital campaigns, such as email, web banner, advertising, social media.
  • Analyze and report on performance metrics of digital campaigns and set up test plans to improve the campaign performance
  • Compile learning and share best practices across teams to help achieve the most effective campaigns
  • Collaborate across multiple teams to identify and accomplish goals

Basic Qualifications

  • 5+ year experience in building and executing digital promotional campaigns: e.g. email, web banner, social media, advertising
  • Proven experience with writing compelling marketing copy
  • Bachelor's degree
  • Experience with analytical tools and ability to dive deep into metrics and reporting
  • Strong execution capability and detail orientation

Preferred Qualifications

  • Experience with email and web content management tools: Marketo, Adobe CQ, Adobe Target, etc.
  • Experience in setting up automated marketing experience
  • Experience in audience segmentation and targeting
  • Strong execution capability and detail orientation

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