Marketing Manager, Employer Branding


Amazon Global Talent Acquisition is seeking a forward-thinking marketing manager to support our world-class talent attraction efforts. He/she will develop and implement marketing strategies & programs to acquire candidates across digital and social platforms in the US and in key international hiring markets. He/she is also responsible for driving recruiter and hiring leader engagement for the existing candidate brand.

The marketing manager role requires a passion for digital media and an intense curiosity about the future of how jobseekers look for their next career. The ideal candidate must be able to guide indirect/matrixed resources. He/she must also possess the aptitude to analyze and present break-through analytics on program performance.

Key Responsibilities

Marketing Strategy & Campaigns

  • In partnership with key internal stakeholders, manage and evolve Amazon's recruitment marketing strategy to support segmentation efforts across priority target groups in key geographies and candidate groups.
  • Work with other employer brand practitioners and a third party agency to successfully create unique, scalable marketing tools and assets that will improve recruiter efficiency and enable more effective targeting and conversion of passive candidates.
  • Uncover insights that help optimize candidate communication and the digital content strategy by using candidate research and performance metrics.
  • Work closely with PR and other internal teams to bring employee stories to life for external candidates.
  • Prioritize opportunities to extend the employer brand team's reach across the candidate journey, beyond attraction and discovery.
  • Serve as a thought leader and educator for other employer brand practitioners round the world and across businesses.
  • Develop and implement a media test plans to increase learning, optimize performance and maximize marketing investments.
  • Manage the recruitment marketing media budget.

Basic Qualifications

  • Bachelors degree communications-related field
  • Proven record of driving results and innovation in a marketing-related role
  • Strong record of utilizing analytical skills to inform program design and development
  • Understanding of the digital space – including social media – and how it impacts the jobseeker's recruitment experience

Preferred Qualifications

  • MBA Preferred
  • This position requires exceptional marketing and strategic thinking skills as well as strong cross-functional influencing and communication skills. The ideal candidate should thrive in a fast-paced environment and have a "roll up your sleeves" mentality.
  • Outstanding influencing, matrix management and partner management skills necessary to build strong relationships
  • Superior leadership skills and ability to mobilize, drive and direct resources across the organization with and without direct reporting lines
  • Comfort in a fast-paced and rapidly changing environment

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