Senior Content Strategist - Arity

Description :

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Think that working in the insurance field can't be exciting, rewarding and challenging? Think again. You'll help us reinvent protection and retirement to improve customers' lives. We'll help you make an impact with our training and mentoring offerings. Here, you'll have the opportunity to expand and apply your skills in ways you never thought possible. And you'll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.

Job Description

Allstate's growing User Experience and Design Group is looking for Senior Content Strategists who want to do innovative, challenging work in a flexible, fun, caring environment where they are treated with respect. The Content Strategist is responsible for overseeing all content requirements, and creating or overseeing creation of all content strategy deliverables (content audits, gap analyses, taxonomies, metadata frameworks, style guides, content migration plans, etc.) across the project lifecycle.

In the role of Senior Content Strategist, your strong cross-functional collaboration and communication skills will allow you to lead digital work. Your work will support the overall marketing goals and business goals of our clients and complement the work of the User Experience and Creative leads. You will plan for the creation, publication, and governance of useful and usable content across digital channels. You should possess deep experience in the content strategy toolkit including crafting personas, mental models, gap analysis documents, competitive analysis documents, heuristic analysis documents, content audits, quantitative analysis, keyword research, social listening, taxonomies, and learning plans.

Can you:

  • Establish best-in-class storytelling that delivers the right content in the right formats, to the right channels in alignment with business priorities and marketing/communications themes
  • Find meaning and patterns from data
  • Be passionate about online content – behind the firewall, on the public Web, and in other key venues – and are a true evangelist for its value to the enterprise.
  • Design elegant, impactful online content solutions that support a client's business objectives
  • Consider the many dimensions of online content including messaging strategy, content production, informational structure, and metadata management
  • Believe that content is king and will go that extra mile to ensure that our clients' content solutions that will have impact
  • Be an engaging and effective communicator of your ideas
  • Be passionate about evangelizing the benefits of content strategy
  • Create and implement content strategy processes, templates, and best practices decks
  • Handle and enjoy projects from huge initiatives to simple requests
  • Work with various content management input systems
  • Manage your time under a variety of conditions
  • Inspire others with your enthusiasm and work ethic

Job Qualifications

  • Bachelor's degree or relevant degree, certificate, or background (user experience, library sciences, editorial management, branding and/or content production & management, writing) a plus
  • Smart, solid book with samples that show how you think
  • 10+ years as a content strategist, copywriter or digital content manager
  • Experience with Google Trends and Compete
  • Knowledge of SEO best practices
  • Excellent communication, organizational, and time management skills
  • Qualifications / Skills:
  • Bachelor's degree
  • Smart, solid book with samples that show how you think
  • 15+ years as a copywriter or digital content manager
  • People management experience
  • Strong digital/marketing/advertising background
  • Direct-to-consumer digital knowledge a plus
  • Excellent communication, organizational, and time management skills
  • Four year degree, Master's preferred, in Computer Science or Digital Marketing
  • 10+ years of relevant experience within digital landscape, including interactive marketing function
  • 10 or more years managing/mentoring project or interdisciplinary teams
  • Must be a highly motivated and passionate leader in the Web Content area that thrives on developing peers and processes to create a top notch User Experience organization
  • Strong interpersonal skills, ability to quickly build rapport and establish credibility and thrive in collaborative work
  • Extremely strong communication skills and demonstrated success designing, planning and facilitating workshops/design sessions
  • Strong analytical and optimization knowledge and skills, including web analytics and SEO
  • Knowledge of several of the following areas is desirable: HTML, HTML5, CSS, CSS3, meta tagging, web page layout and design, JavaScript, jQuery
  • Proven experience in solution development life cycle methods, tools and techniques, using Agile principles preferred
  • Strong leadership, negotiation and influencing skills

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Good Work. Good Life. Good Hands®.

As a Fortune 100 company and industry leader, we provide a competitive salary – but that's just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you'll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.

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Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

For jobs in San Francisco, please see the notice regarding the San Francisco Fair Chance Ordinance.

It is the policy of Allstate to employ the best qualified individuals available for all jobs without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity/gender expression, disability, and citizenship status as a veteran with a disability or veteran of the Vietnam Era.

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