Regional Marketing Specialist - Rancho Cordova, CA

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Job Description

A Regional Marketing Specialist supports business growth and improved customer loyalty at the local level with fact based analysis to advise and make recommendations on marketing program implementation and agency education. The FSA applies professional judgment, knowledge and experience to provide campaign production & process support, for nationalized and local programs for the region.

Key Responsibilities

Program execution

  • Assist with development of detailed regional project plans, timelines and measurements
  • Provide budget and expense details for assigned Marketing/Customer Experience projects and initiatives
  • Measure and report marketing campaign measurements and results
  • Support ad-hoc reporting and analytical requests including pulling regular reports monthly and analyzing the data to show progress toward a regional and/or department goal (e.g., Marketing Blueprint activation and utilization, Executive Advantage funds invested by tactic, Direct Mail campaign results, etc.)
  • Partner with HO Marketing teams to deliver programs on time and in accordance with budget
  • Lead and manage vendors through the campaign process; verifying through reports and documentation
  • Participate in the preparation of project plans in order to identify key processes and critical dates


Administration
  • Strictly adhere to local program budget


Measurement
  • Assist the Regional Associate Marketing Manager in the expense tracking and budget forecasting
  • Track assigned projects and create weekly/monthly reports
  • Assist in the analysis of local project results and identify opportunities for improvement in work processes, program results, or agency engagement


Job Qualifications

  • Bachelor degree with marketing concentration preferred
  • 1+ years of Marketing or related business experience
  • 1+ years of project management experience
  • Intermediate Marketing/Customer Experience knowledge
  • Beginning/ Intermediate insurance industry knowledge
  • Intermediate organization and project/program management skills
  • Intermediate communication skills
  • Beginner meeting facilitation skills
  • Beginner presentation development & delivery skills
  • Intermediate proficiency in Microsoft Office Excel, Word, PowerPoint
  • Keen attention to detail and ability to adapt & learn new tools


The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Good Work. Good Life. Good Hands®.

As a Fortune 100 company and industry leader, we provide a competitive salary - but that's just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you'll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.

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Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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