Marketing Program Measurement Senior Consultant
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The Marketing Program Measurement team is responsible for analyzing and measuring the impact of Marketing programs and overseeing the data and analytic processes associated with this measurement. The primary objective is to determine the business impact of Marketing's investment in consumer-focused marketing campaigns. In addition, the team makes recommendations for driving greater campaign effectiveness and efficiency, including data, model and target improvements. Furthermore, the team constructs the appropriate controlled experiments for continual testing and learning.
This role is responsible for maintaining the measurement team's primary reporting environment using a combination of analytic applications. This includes evaluating and recommending ideas to improve efficiency through data automation and effectiveness through reporting enhancements, and updating front-end functionality and back-end code for multiple performance dashboards. This role supports program managers to ensure campaigns are structured correctly and in a way that can be accurately measured.
- Ownership of the measurement team's primary reporting environment, heavily utilized by fellow measurement team members and program managers to report and analyze campaign performance
- Leverage the latest technology solutions (e.g. Hadoop, SAS, Tableau) to streamline reporting; this includes assisting with optimal data infrastructure development and automation of dashboard refreshes and data quality checks
- Break down business problems into solvable components by assessing the requirements and/or business implications to arrive at recommended solutions and contribute to strategic decision-making
- Plan, implement, and contribute to measurement projects that are up to moderate complexity
- Collaborate with outside business units in order to improve the effectiveness of business decisions
- Use best practices and moderate statistical/modeling techniques to develop models and/or multivariate tests in the areas of marketing
- Build information platforms or data spaces designed for exploring and understanding data
- Develop "test & learn" prototypes for business solutions so that business users may visually understand and explore a new feature or functionality before implementation to expose design assumptions and drive ideation
- Insurance industry and/or Marketing analytics & program measurement knowledge a plus
- Bachelor's degree in a quantitative field of study, such as statistics, mathematics, finance, or economics; Master's degree in related fields is a plus
- 3-5 years of experience in performing business analytics, with at least two years of relevant experience including experience with modeling projects
- Technology experience with key data extraction/storage applications (Oracle, Microsoft SQL Server Analysis Services, SQL, PL/SQL)
- Beginner to intermediate experience with key analytic applications/techniques (Dimensional Modeling, SAS, R, Tableau, Cloudera or other Hadoop distributions)
- Proven ability and eagerness to learn new technologies and concepts
- Ability to deal with an array of data sources, all in different forms, and willingness to use an array of tools or methods to create a solution
- Proven strong attention to detail
- Ability to analyze and interpret concepts of moderate complexity
- Skilled in providing written and oral interpretation of highly specialized terms and data, and ability to present this data to others with different levels of expertise, including leadership level
- Ability to concentrate on a number of loosely defined situations of moderate complexity, which require project management skills and application of creativity and originality, where guidance and counsel may be unavailable
- Proficient in Microsoft Office (Excel, PowerPoint, Outlook, Word)
The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.
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