Brand Marketing Assistant Manager

Description :

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Job Description

The purpose of the Brand Marketing team is to lead the marketing strategy, planning and development of consumer, customer and Allstate Agency level communications programs that build Allstate brand consideration, choice and loyalty, drive brand consistency, and broaden the brand footprint across all media and communication vehicles, and to ensure programs are delivered with operational excellence. The team is also responsible for developing and maintaining Allstate brand standards and guidelines. The Brand Marketing team collaborates with various Allstate business and marketing internal and external partners to ensure Brand programs and communications are strategically aligned with business goals and strategies.

Job Summary

The Brand Assistant Marketing Manager I supports planning and creative development of Brand Marketing programs and leads/manages day-to-day execution of brand marketing communications tactics, with an emphasis on reputation/brand-building programs. The Asst. Manager is accountable for leading all phases of a program/project plan. This position consults with others in Consumer Marketing, marketing or business areas to gain input to develop, execute and measure the marketing plan. The Asst. Manager must possess a variety of competencies including strong attention-to-detail, advanced communication skills, strong copyediting and ability to judge creative and provide constructive feedback to both internal and external partners. The Brand Marketing Asst. Manager is expected to demonstrate meticulous follow-through and the ability to manage multiple projects simultaneously.

Key Responsibilities

  • Contribute to the planning, creative development and implementation of integrated brand marketing communications to support various programs and strategies, offering solutions and recommendations to manager and other contributing team members
  • Manage required day-to-day tasks, including status report and timeline management, meeting coordination, legal and key stakeholder approvals, and maintaining centralized files for reference and compliance.
  • Provides support to the planning, creative development and implementation of integrated auto marketing communications to support various programs and strategies, offering solutions and recommendations to manager and other contributing team members
  • Assist with the development of presentations, program overviews, recaps, and other materials for internal meetings and presentations; present work internally to Consumer Marketing leadership and other business partners
  • Contribute to integration across Consumer Marketing teams and other departments, building relationships with internal and external business partners and resources
  • Initiate ideas and actions on cross-functional teams
  • Work with solid level of independence on new or unfamiliar projects

Job Qualifications

  • Intermediate organization and project/program/time management skills
  • Intermediate experience using Microsoft suite; advanced PowerPoint skills a plus
  • Intermediate relationship, interpersonal and negotiation skills
  • Beginner presentation development and delivery skills
  • Beginner solutions skills; flexible in times of change
  • Excellent communication skills, both written and verbal; strong ability to write, copyedit and judge creative
  • 3+ years of Marketing experience, preferably including Advertising/Marketing Agency experience
  • Bachelor's degree required, advanced degree preferred: Marketing, Journalism or Communications concentration preferred
  • Must be highly motivated and a passionate team player

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Good Work. Good Life. Good Hands®.

As a Fortune 100 company and industry leader, we provide a competitive salary – but that's just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you'll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.

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Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

For jobs in San Francisco, please see the notice regarding the San Francisco Fair Chance Ordinance.

For jobs in Los Angeles, please seethe notice regarding the Los Angeles Ordinance.

It is the policy of Allstate to employ the best qualified individuals available for all jobs without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity/gender expression, disability, and citizenship status as a veteran with a disability or veteran of the Vietnam Era.


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