Brand Manager CL&CLC CSEE

    • Prague, Czech Republic

Job Description
Act as brand champion to create focus and enthusiasm internally and externally with customer, consumers and agencies
Create the brands trade & consumer plans, identify growth opportunities and develop strategic imperatives to distribute the products to consumers widely align with CSEE commercial strategy
Execute brand trade and consumer strategy, marketing mix and operational plans to achieve financial objectives
Development and maintenance control over marketing budget
Cooperate with local distributors on plan of actions and marketing strategy
Effectively plan and implement trade actions, trade marketing and consumer marketing activities including distribution, recommendation, merchandising strategies in optics chains, buying groups and independent optic store of the Alcon Contact Lens and Contact Lens Care portfolio to maximize revenue and market share of the defined portfolio to maximize revenue and market share of the defined portfolio
Lead development and delivery of promotional campaign materials from insights to review, production and implementation
Support sales team with optics and consumer PoS materials and other relevant tools
Plan and execute direct to consumer media campaigns including PR articles, print advertising, TV, Radio and online campaigns
Set and measure KPIs to optimize media budget

EEO Statement
Alcon is an Equal Opportunity Employer and takes pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.

Minimum requirements
5 years of relevant experience
Fluent English
University Degree in marketing is a plus
Positive strong personality with proactive attitude very welcome

Alcon gives and sustains the gift of vision by leading global innovation across pharmaceutical, surgical, and everyday eye care in an effort to discover new ways to enhance sight.

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