Social Marketing Specialist - Russian (Contract in Berlin)

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique travel experiences around the world. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb allows people to Belong Anywhere through unique travel experiences at any price point, in more than 34,000 cities and over 191 countries. We promote a culture of curiosity, humanity, and creativity through our product, brand, and, most importantly, our people.
 
Airbnb’s marketing team are storytellers, creators and relentless community champions, responsible for sharing the Airbnb love around the world by creating magical, memorable, shareable experiences that inspire and grow our community.

Russia is an exciting emerging market for the Airbnb business and we aim to aggressively develop our footprint there.
 
In order to advance the business, we seek a fixed-term Brand Marketing Specialist, who will report to the Brand Marketing Manager, Russia, and will ideally be based in Berlin. S/he will be responsible for supporting and implementing marketing programs to establish a strong brand voice and drive profitable growth, working collaboratively with cross-functional teams such as PR/communications, growth marketing, design, consumer strategy & insights, product marketing, community, and country leadership.

The successful candidate will demonstrate generalist marketing capabilities in addition to deep knowledge of the local social media environment and expertise in developing and producing stand-out, resonant content that is shared across key social platforms, as well as a natural disposition to hosting in his / her daily activities, a drive to play as hard as s/he works, a passion for creativity, and a keen sense of humor.
 
Role & Responsiblities
  • Collaborate across functions to land multi-touchpoint, ‘through-the-funnel’ campaigns to drive both long-term brand value and immediate business impact.
  • Create, adapt and localize content, ensuring all marketing activities feel local and personal, leveraging existing strategies, content and plans for optimum productivity.
  • Develop and produce innovative, deeply engaging brand activation experiences and content that are shared across social platforms to increase awareness of, consideration for and improve perceptions of the brand.
  • Determine appropriate KPIs, monitor performance, optimize content and its distribution in real time and report out on plan performance, working closely with Consumer Strategy & Insights, Media Managers, FP&A and other analytics teams.
  • Help establish an iconic and unparalleled brand voice and personality by writing all brand content for Russia and working closely with the social care team for engagement guidelines and brand consistency across all engagements.
  • Maintain and coordinate the social content calendar, adapting global and regional content and sharing locally produced content to regional and global markets where relevant.
  • Support management of agency partners, ensuring timely SOWs and contracts with partners at all times, and fostering best-in-class and highly productive partnerships.
  • Organize and attend regular routines across disciplines. Ensure seamless flow of information between global, regional, local & functional teams.
  • Manage and track brand marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets.
 
Requirements
  • Passion for Airbnb & travel. Experience hosting on the site is a huge plus.
  • Proven experience on Russian social platforms (including but not limited to VK, OK, FB, Youtube, Rutube, Instagram, Twitter), social publishing tools, listening tools and paid social budgeting and buying is a MUST.
  • 5+ years of relevant work experience in social media and / or general marketing agency. Experience on the client side a plus
  • Exceptional storytelling, brand voice, brand writing and social marketing skills with proven ability to develop content that travels. Ideally with a good portfolio of content developed with partners and influencers.
  • Ability to identify and capitalize on trends, cultural moments, human insights and proven experience of operating autonomously.
  • Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives

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