Marketing Analytics Lead

As Airbnb continues to expand our business globally, we continue to look for the best and brightest to drive strategic business decisions. Reporting to the Director of Marketing Strategy & Operations this highly qualified Senior Manager will be responsible for understanding marketing impact and providing actionable and strategic insights to the marketing leadership. S/he will be responsible for deploying and managing both internal and external resources to define marketing strategy and evaluate marketing performance. This individual should have a deep understanding of web analytics, attribution, and tracking methodologies, and offline marketing campaigns.


  • Develop KPIs & goals and own reporting for brand marketing performance
  • Partner w/ FP&A on strategic financial allocation
  • Manage quantitative research efforts across teams & external vendors including:
    • Evaluating campaign effectiveness
    • Forecasting business results and provide media mix optimization recommendations
    • Driving a culture of testing and innovation
  • Lead consolidation and management of data sources into a real-time intelligence platform
  • Determine the tools, automation, and processes needed to scale analytics with business
  • Clearly communicate key findings and insights, and provide clear, concise perspective
  • Stay informed on marketing landscape, including research and emerging trends
  • Lead and develop a team of analysts


  • 10-12 years of marketing analytics experience
  • Strong analytical abilities with both quantitative and qualitative data, including developing identifying key trends in data and reconciling data across various sources.
  • Hands-on working knowledge on media platforms from Adobe, Google, 3rd party data providers, DMPs/DSPs highly preferred
  • Familiarity of marketing data and service providers (Nielsen, comScore, etc)
  • Operational proficiency with marketing research tools
  • Experience handling, interpreting & manipulating raw data sets
  • A working knowledge of fundamental marketing research statistical analyses appropriate to multi-channel marketing and campaign ROI
  • Comfort working with and influencing senior level stakeholders & colleagues
  • Proven ability to effectively lead and develop a team

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