Lifecycle Marketing Manager, Montreal

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique travel experiences around the world. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb allows people to Belong Anywhere through unique travel experiences at any price point, in more than 34,000 cities and over 190 countries. We promote a culture of curiosity, humanity, and creativity through our product, brand, and, most importantly, our people.

The Marketing team at Luxury Retreats is looking for a CRM and Email Marketing Manager to own the activation and retention strategies for the growing base of Luxury Retreats customers. This is a multi-faceted and extremely important role, which will involve working cross-functionally and a deep understanding of the customer base, as well as best practices for nurturing and engaging customers.


A day in the life of a Lifecycle Marketing Manager at Luxury Retreats might find you:

  • Planning and executing the main lifecycle email communications to the customer base
  • Designing lead scoring and nurturing drips for the leads generated by the growth team
  • Building a fully fledged CRM strategy including email communication, push notifications and making recommendation around other forms of communication
  • A/B testing messaging, content and rules for automation to continuously optimize for ROI
  • Tracking KPIs and reporting effectiveness of campaigns on a daily, weekly, and monthly cadence
  • Communicating results and plans to the Head of Marketing and to key stakeholders on the Executive team

Here’s what you’ll need to deliver:

  • Develop and implement new marketing campaigns to our existing customer base and prospects, from conception to execution and iteration.
  • Design the lead scoring and nurturing strategies for lead generation campaigns in combination with our Sales teams
  • Own lifecycle/triggered campaign development, setup, QA and reporting
  • Research and understand the customer journey and then make recommendation about the appropriate communications strategies for each touch point
  • Collaborate with the Design and Content teams to build content assets that will educate and inform the customer and leverage the existing brand voice and marketing strategies
  • Oversee the set up, QA and deployment of all email campaigns within Salesforce Marketing Cloud
  • Keep up to date with the latest best practices and integrations on CRM and Lifecycle marketing
  • Build and manage the email calendar to share across the company so that all stakeholders have visibility into the upcoming plans and strategy
  • Manage regular reporting cadence with standard KPIs that can be shared across the growth team and to all other stakeholders
  • Design a lead nurturing strategy which incorporate a scoring system and work with the Sales team to define the process for transitioning high value leads to the local teams

Who you are what you’ve accomplished:

  • BA/BS degree or equivalent practical experience
  • 5+ years of email marketing experience with extensive testing and automation experience
  • Proven experience in lead scoring and nurturing campaigns as well as churn minimization
  • Strong knowledge of email service provider (eg. ExactTarget, Marketo, etc.)
  • Working knowledge of Excel, HTML and CSS required
  • Familiarity with Adobe Photoshop an asset
  • Analytical mindset and a comfortable with working directly with data analysts, engineers as well as marketers
  • Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws
  • Excellent written and verbal communication, project management, and problem-solving skills
  • Ability to prioritize and work on multiple projects, be self-directive and proactive in a very fast paced and high-pressure environment

Meet Some of Airbnb's Employees

Amy W.

Front-End Engineer & Designer

From designing features to executing front-end tech, Amy makes sure the Airbnb user experience is smooth and seamless—and enjoyable.

Rebecca S.

User Experience

Rebecca brings a human-centered design process to Airbnb. She’s the one who figures out and implements the tweaks—often small!—that make users love their experience all the more.

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