Brand Marketing Manager

The Brand Marketing Manager will report to the Senior Brand Marketing Manager and will be based in Beijing, China. S/he will be responsible for supporting and implementing integrated marketing programs to drive growth in China, working collaboratively with cross-functional teams including PR/communications, online and email marketing, design, product and operations in region.

Marketing Core Responsibilities:

  • Support execution and amplification across advertising, content, social, experiential and media among others of global, regional and local marketing campaigns
  • Support the development of strategic marketing plans and to aggressively meet business goals towards achieving the vision of becoming the world’s first community-driven SuperBrand
  • Take point on key projects, ensuring clarity in strategy, planning and execution, roles and responsibilities, objectives and KPIs
  • Engage in regular routines across disciplines /project teams for integrated marketing projects. Ensure seamless flow of information between regional and local market team particularly for localization of global/regional marketing campaigns
  • Support monthly, quarterly and annual planning and reporting
  • Take point on internal marketing to showcase and communicate the latest and greatest from the team

Job Requirements:

  • Passion for all things Airbnb. Experience hosting on the site is a huge plus
  • 8+ years of work experience in brand marketing for the consumer / internet / travel space. Technology or lifestyle brands welcome
  • Intensive China market knowledge 
  • Fluent (professional) written and oral Mandarin and English
  • Experience building a brand’s integrated marketing presence with an exciting portfolio of past campaigns/content/creative projects – across digital marketing, experiential, offline marketing, partnerships and sponsorships – that set the benchmark for creative excellence
  • An integrated marketing mindset, passion for storytelling through multiple media types, both visual and written, with sound experience in brand and creative strategy, an excellent understanding of the interplay offline and online, and between paid, earned and owned channels
  • Proficiency in media (platforms and channels on and offline, market and industry trends, SEO/SEM/online media), social (organic and paid, content), experiential, advertising & content (channel agnostic creative strategy, production of various formats, best practice), measurement (analytics and benchmarks), and community/passion-point based marketing
  • Excellent writing skills and a keen visual sense. An eye for detail and a quick wit
  • Strong budget and project management skills, attention to detail and communication skills
  • Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term strategic initiatives
  • Natural collaboration and bridge-building skills
  • Ability to work at both strategic and tactical levels – a hands on team player

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