Market Development Manager
The role of Market Development Manager is to collaborate with Partner Services Teams in his/her assigned markets to grow market share, deliver business targets, with particular focus on ensuring competitiveness on rates & availability.
In addition, the individual would work cross-department to ensure proper coordination of marketing activities and systems development to support his/her markets.
- Partner with Country Directors to set and deliver business targets in a set of countries
- Define focus segments/routes and develop attack plan, combining the efforts of Partner Services Team by country with Marketing levers
- Track closely performance metrics, and drivers of the business for own markets. Propose improvement plans and ‘experiments’ to run to drive growth and profitability
- Identify & prioritize issues impacting performance (esp. with respect to rate/availability competitiveness) and work closely with Partner Services Team to address, providing analytical support and coaching as necessary
- Coordinate with Operations team to ensure processes are in place to obtain proper market intelligence
- Track competitive dynamics in the markets, spot trends to inform strategy
- Investigate and prioritize issues raised by country teams, and work across different departments to resolve
- Visit Partner Service Teams and participate in conversations with Accommodations Partners to understand nature of each market
- Seek out and share knowledge / best practices across different markets, roll out scalable solutions
- Work closely with performance marketing & brand marketing functions to coordinate push for focus segments/routes, monitor outcomes and iterate
- Support decision making on selection/prioritization of marketing channels by route
- Verify, analyze, and understand available data and reports; work with Product and Data team to ensure actionable data and reports
- Provide regular updates on own market performance to Senior Management Team
- Support the overall strategic thinking for Market Development function
- Support key projects in Partner Services Team, Marketing, or other departments as needed
See Inside the Office of Agoda
As one of the fastest-growing online hotel platforms, Agoda is transforming travel for millions of customers around the globe. With its web and mobile products that combine local knowledge and connections to provide the best deals for business and leisure travelers, Agoda strives to make travel affordable, accessible, and easily available to its worldwide customer base.
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