Head of Display Advertising

Overview:

Do you believe that there are big opportunities in Display Advertising for direct response advertisers? Are you enthusiastic, autonomous and eager to operate with cutting edge Marketing solutions? Do you want to have a very positive impact in one of the most thrilling Internet enterprises in Asia? Then we have a job for you in our Bangkok office.

We are aggressively growing our display advertising team and are seeking an innovative, results-oriented marketer to drive the marketing strategy of Agoda’s display advertising, with an emphasis on expanding our mobile initiatives.

The Agoda marketing department is highly data driven and focused on developing and leveraging proprietary in-house tools to automate and scale marketing programs that maximize lifetime value of Agoda customers through measurable marketing programs and channels. You will drive new strategies, idea generation, growth and development of products, as well as people. You will be in a senior manager role in our international digital marketing team and should be comfortable working with product managers, engineers, and teams ranging from finance to analytics. Because of the significant impact that these channels have on our overall business, you will have regular interaction with the senior management team, including COO, and CEO.

This role is based at Global Operations Office at Bangkok, Thailand.

Responsibilities:

  • Lead Agoda’s display advertising strategy and operations; manage, motivate and develop the display advertising teams
  • Own a significant part of Agoda’s marketing spend including strategy, planning and execution of marketing activities in new channels
  • Manage the relationships with key partners and marketing channels, including commercial terms, bidding strategies and technical implementations
  • Communicate channel strategy, plans, and results with stakeholders and senior management.
  • Work with Agoda’s Product Owners to implement new IT developments to improve existing advertising programs or add new advertising programs to the Agoda channel mix
  • Develop a deep understanding of Agoda’s website offerings and of Agoda’s target markets to create actionable advertising programs
  • Drive the marketing teams to test, analyze and optimize campaigns, deliver data-driven insights.
  • Innovate to drive improvements by leveraging the latest technologies, analytics and optimization processes

Qualifications:

  • Relevant experience in high responsibility roles in online marketing and specifically in display advertising
  • Strong analytical abilities, especially with respect to experimental design and analysis
  • Strategic thinking and planning
  • Hands-on mentality
  • Excellent skills in presenting and analyzing data and creating actionable reports
  • Experience in and a passion for projects involving big data and statistical models
  • Excellent interpersonal skills and demonstrated ability to report and persuade different levels, including senior management
  • Ability to work under pressure in a fast paced / rapidly changing environment 
  • Detail-oriented with strong organizational and time management / prioritization skills
  • Proven skills in recruitment and staff leadership

 


See Inside the Office of Agoda

As one of the fastest-growing online hotel platforms, Agoda is transforming travel for millions of customers around the globe. With its web and mobile products that combine local knowledge and connections to provide the best deals for business and leisure travelers, Agoda strives to make travel affordable, accessible, and easily available to its worldwide customer base.


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