Director of Marketing Innovation
Are you looking for a unique opportunity to work at the cutting edge of marketing optimization? Would you want to work in a rapidly growing company with some of the sharpest minds in the industry? How about living in one of the world’s most beautiful countries, one top-rated by expats? Then Agoda is the place for you!
The Director of Marketing Innovation is a senior role overseeing a team or marketing managers responsible for growing new marketing channels and leveraging new Agoda products for marketing activities across all of our existing channels.
The Agoda marketing department is highly data-driven and focused on developing and leveraging proprietary in-house tools to automate and scale marketing programs that maximize the lifetime value of Agoda customers through measurable marketing programs and channels. You will drive new strategies, idea generation, growth and development of products, as well as people. You will be in a senior manager role in our international digital marketing team and should be comfortable working with product managers, engineers, and teams ranging from finance to analytics. Because of the significant impact that these channels have on our overall business, you will have regular interaction with the senior management team, including COO, and CEO.
This role is based at Global Operations Office at Bangkok, Thailand.
- Lead innovation in a specific area of marketing by owning the vision and roadmap and defining KPIs for that area. Relentlessly prioritize innovations to achieve growth goals
- Drive the marketing team to test, analyze and optimize campaigns, deliver data-driven insights.
- Work with Agoda’s Product Owners to implement new IT developments to improve existing advertising programs or add new advertising programs to the Agoda channel mix
- Communicate your vision extensively with stakeholders across the organization, particularly with the product and marketing departments
- Develop a deep understanding of Agoda’s website offerings and of Agoda’s target markets to create actionable advertising programs
- Innovate to drive improvements by leveraging the latest technologies, analytics, and optimization processes
- Experience managing marketing campaigns or building products and technologies that power them, preferably at a large-scale e-commerce company
- Entrepreneurial and analytical; effective at managing change in a fast-moving and constantly evolving business
- Strong analytical abilities, especially with respect to experimental design and analysis
- Strategic thinking and planning
- Hands-on mentality
- Excellent skills in presenting and analyzing data and creating actionable reports
- Experience in and a passion for projects involving big data and statistical models
- Excellent interpersonal skills and demonstrated ability to report and persuade different levels, including senior management
- Ability to work under pressure in a fast-paced/rapidly changing environment
- Detail-oriented with strong organizational and time management/prioritization skills
- Proven skills in recruitment and staff leadership
See Inside the Office of Agoda
As one of the fastest-growing online hotel platforms, Agoda is transforming travel for millions of customers around the globe. With its web and mobile products that combine local knowledge and connections to provide the best deals for business and leisure travelers, Agoda strives to make travel affordable, accessible, and easily available to its worldwide customer base.
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