Content Analyst


The Agoda Content department is currently looking for a curious and questioning self-starter and proactive analyst, who will help drive decision making with insights from content, marketing and partner performance data.

You will get the opportunity to own analytical projects to direct our department’s focus, and prioritize our actions. By joining Agoda, you will become part of a truly international team, with leading experts of different backgrounds coming from 70+ countries around the world. This is a genuine opportunity to gain valuable experience in a challenging and cutting-edge tech environment. The ideal candidate would have a passion for high-converting content, great user-experience, data and analysis tools and methods. This position reports to the Director of Content Development, in Bangkok, Thailand.


  • Understand Content goals and KPIs and be able to align reports and insights based on them. Identify and investigate trends, anomalies and opportunities to improve Agoda’s Content strategy.
  • Work with Content team leads to understand their business needs and identify opportunities in terms of team actions prioritization and focus.
  • Use multiple data sources to report Content projects insights and impact; support Content tests and experiments.  
  • Research and report insights and market Content best-practices.
  • Encourage and train the Content team in best practice use of Agoda data, analysis techniques and interpretation. 

Experience and skills:

  • Bachelor degree or higher
  • 2+ years of relevant experience
  • Experience / knowledge in statistics, SQL, using data warehouse, and advanced Excel – required
  • Experience / knowledge in Vertica and / or Impala - advantage
  • Experience in generating data and / or preparing experiments for product development - advantage
  • Experience in content or digital (performance) marketing is helpful but not required

Professional characteristics:

  • Attentive to detail and committed to data integrity
  • Keen and curious nature; able and willing to share your opinion
  • Organized; able to manage multiple, competing priorities and deliver results under tight deadlines
  • Able to communicate effectively; fluent in English - both spoken and written 

See Inside the Office of Agoda

As one of the fastest-growing online hotel platforms, Agoda is transforming travel for millions of customers around the globe. With its web and mobile products that combine local knowledge and connections to provide the best deals for business and leisure travelers, Agoda strives to make travel affordable, accessible, and easily available to its worldwide customer base.

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