Public Relations Manager
Ahead of the Curve.
No one knows the road like Agero. For over 40 years, we have provided the safest, smartest solutions for drivers and the companies that keep them moving. Headquartered in Medford, MA with operations throughout North America, we are trusted by more than 100 leading corporations and used by 75% of the new passenger vehicles sold in the U.S.
As a result, we have become an industry leader, providing vehicle manufacturers and insurance carriers with privately labeled state-of-the-art roadside assistance plans and efficient claims management solutions. Our Roadside Assistance network protects more than 75 million drivers each year, providing award-winning service that helps motorists in their time of need while building customer loyalty for our clients.
Our commitment to our Employees:
Have an Impact: Join us and Day 1, play a role in shaping our digital transformation.
Grow your Career: Our focus us helping you grow the core competencies to shape your technology career
Work that Matters: We are a roadside business singularly focused on making sure our customers are quickly, safely and efficiently supported in their time of need.
This position translates the company's business objectives into strategic media relations. Responsible for executing external Public Relations programs, with the goal of generating positive sentiment for Agero and its product solutions. Subject matter will range from Corporate positioning to product solution awareness to industry/trade relations. This role is fast-paced, demanding and requires the ability to create and edit market-ready content, manage social media, press relations, and provide support to the team on various projects.
Formulate and execute plans to support a variety of industry-specific public relations campaigns
Actively manage external PR agency to proactively identify trends and pitch ideas that generate media coverage, executing on Corporate PR plan
Drive media strategy and develop integrated programs to support product launches, campaigns, events, and thought leadership
Generate a content calendar for press releases, pitches, social campaigns, and blog articles that support Agero's messaging goals
Draft a wide range of written materials (press releases, articles, communications plans, executive speaking points, and social media content)
Manage industry-specific speaking and awards programs, with a focus on driving award and speaking submissions that promote innovation and thought leadership
Actively manage, monitor and update Corporate social channels
Identify metrics and measure success of product PR activities
EDUCATION: Bachelor's degree in journalism/public relations/communications field or equivalent experience
EXPERIENCE & SKILLS:
5-7 years of experience required, experience in media relations, spokesperson training, and program execution required, with PR agency experience preferred
Industry specific knowledge in insurance, or automotive a plus
Knowledgeable, passionate storyteller who loves to create and define authentic messages for diverse audiences
Experience conceiving and pitching targeted stories to business and technology media with a track record of well-crafted media relations results
Strong project management skills with the ability to work concurrently across multiple, diverse projects; skilled at prioritizing workload and deliverables to meet team deadlines in a fast-paced environment
Proficent writing, editing and content strategy and development expertise, including experience crafting bylines, blog posts, media pitches, video scripts, newsletters, abstracts, executive bios and briefing sheets.
Collaborative, team-oriented work style focused on putting team needs ahead of individual in order to produce the best possible results
Consistency in one's work: self-starter with excellent quality standards and a demonstrable history of commitment, accountability and follow through
Passion for our work and commitment to independent, on-going growth and development
* Entrepreneurial spirit & drive.
WORKING RELATIONSHIPS:Interfaces with all levels internal staff and external media. Partners proactively within cross-functional teams.
THIS DESCRIPTION IS NOT INTENDED TO BE A COMPLETE STATEMENT OF JOB CONTENT, RATHER TO ACT AS A GUIDE TO THE ESSENTIAL FUNCTIONS PERFORMED. MANAGEMENT RETAINS THE DISCRETION TO ADD TO OR CHANGE THE DUTIES OF THE POSITION AT ANY TIME.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
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