Marketing Strategy Lead

Affirm is looking for a B2B marketer to serve as the primary voice for merchants that use our products.  You will be responsible for identifying merchant needs, marketing our solutions effectively, and enabling our teams to take our products to market.  As a cross-functional leader, you’ll also serve as the primary point of contact and thought leader for your product areas in the revenue organization.


  • Identify target customers and assess/prioritize their needs based on interviews, pitches, surveys, market research, etc
  • Partner with Strategy and Product Management teams to define our roadmap based on feedback from Client Success, Sales, and other Revenue teams
  • Lead cross-functional go-to-market activities for new products or solutions
  • Determine our positioning/messaging and form our marketing strategy; partner to launch appropriate campaigns & materials in the right channels (or do it yourself as necessary)
  • Enable customer facing teams with trainings, pitch decks, and other marketing materials
  • Develop deep competitor and market expertise; create effective materials to enable others with that information


  • 3-5+ years of Product Marketing or Management Consulting experience (or equivalent experience in Marketing, Product Management, or Operations)
  • Excellent oral and written communication skills; you excel at conveying large, complex problems in a succinct and approachable manner
  • Proven ability to drive large projects and influence cross-functional teams
  • Ability to managing multiple workstreams in a fast-paced, unstructured environment; you build process out of ambiguity and seek clarity where others would turn away
  • Presence and polish necessary to interact directly with C-level clients and present to our executive team
  • Strong analytical and problem solving abilities
  • High EQ and innate empathy for our merchants (and the teams that serve them)
  • Previous experience with B2B marketing preferred (eCommerce, financial, or retail experience is a plus)

About Affirm

Affirm is reinventing credit to make it more honest and friendly. Started by PayPal co-founder Max Levchin, Affirm gives consumers the flexibility to buy now and make simple monthly payments. Unlike other credit options, Affirm offers transparent payment terms (no fees or compounding interest), and employs advanced technology to reach a broader consumer population.

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