Product Marketing Manager – Small Business

    • Boca Raton, FL

Company Overview:

The ADT Corporation (NYSE: ADT) is a leading provider of security and automation solutions in the United States and Canada for homes and businesses, people on-the-go and their network. Making security more accessible than ever before, and backed by 24/7 customer support, ADT delivers same-day service and live answer within seconds in customer operations, helping customers feel more safe and empowered. ADT is headquartered in Boca Raton, Florida and employs approximately 17,500 people throughout North America. More information is available at

Position Summary:

Lead Go-to-Market planning and execution for the Small Business product category. Primary purpose is to drive the GTM process from planning to execution and post-launch analysis to meet campaign objectives and ensure tight alignment across all cross functional stakeholders.

Duties and Responsibilities:

  • Collaborate with product management and marketing to develop product positioning and messaging that resonates with the target buyer personas by translating technical details into features and benefits for the user.
  • Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
  • Understand and support our sales channels;train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
  • Understand and document the buyer's process, including where they get information, and the who , what , when and why behind the decisions they make.
  • Develop a marketing plan for our Small Business product category that you support in conjunction with the marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Market intelligence-be the expert on our buyers, who are they, how they buy and their key buying criteria.
  • Understand the competitive landscape in the Small Business Market-be an expert on the competition landscape and how we are positioned.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Act as the primary thought leader for the Small Business products you support externally, including speaking engagements and written works
  • Participate in and contribute to the quarterly and yearly business portfolio review process

  • Bachelor Degree in marketing, advertising, communications, or related field

  • 5+ years required with content development
  • 5+ years required of writing copy specifically for marketing collateral including marketing requirements, web site, collateral review
  • 1 year of copy-editing experience
  • Strong written and verbal communication skills
  • Ability to interact easily with all levels of management, cross-functional teams and clients
  • Strong understanding of the competitive landscape, marketing trends and user personas
  • Results-driven with exceptional detail and organizational skills
  • Proficient in Word and Email Ability to multi-task changing priorities

  • Knowledge of the product planning process and how to drive cross-functional teams from strategic ideation to execution
  • Ability to lead multi-level cross-functional teams with the with an internal partner-as-client approach
  • Familiarity with product life cycle planning and the ability to gauge market/customer needs, prioritize needs for Product Solutions team, support product trials and develop product launch plans
  • Needs to be able to work independently and assist in mentoring team members

ADT LLC is an EEO Employer
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