Director of DIY Analytics

    • Spring House, PA

Company Overview:

At ADT, we've been in the business of helping save lives for more than 145 years. As the number one smart home security provider serving residential and business customers, our people are our most important asset. Headquartered in Boca Raton, FL and at more than 200 locations across North America, our employees help empower our customers to live more secure and confident lives. Join our team and help us protect what matters most. For more information, visit www.adt.com or follow us on Twitter , LinkedIn , Facebook and Instagram .

The Marketing Analytics & Data Science team supports the Marketing organization to evaluate brand investments and drive new customer relationships. We analyze data from a broad range of marketing activities, and translate it into actionable insights for senior leadership, channel managers, and business partners.

The Director of DIY Marketing Analytics will support the DIY Marketing team and other key members of the Marketing Analytics team. He/she will be charged with generating data-driven insights to grow the DIY business. This role involves extracting and analyzing data across various systems (digital platforms, CRM databases, etc.), evaluating effectiveness of marketing tactics, and identifying trends and opportunities for improvement across the entire marketing funnel. The ideal candidate will have a deep working knowledge of digital and ecommerce analytics, and be able to employ various analytical and statistical tools for evaluating trends and measuring performance against qualitative and quantitative objectives. Key Responsibilities include:

  • Own all marketing and eCommerce measurement and evaluation processes for Blue by ADT
  • Extract, join and clean data from various platforms
  • Develop and maintain recurring weekly, monthly, quarterly and annual reporting, focused on lead generation, conversion funnels, and Marketing ROI
  • Evaluate marketing investments at the media/channel/tactic/promotion level
  • Conduct ad-hoc analysis based on business priorities to help key decisions
  • Analyze Blue by ADT marketing and customer data to identify trends, patterns and insights
  • Design and conduct A/B testing with innovative strategies to maximize learning
  • Synthesize primary and secondary research to guide marketing strategy
  • Model scenarios to inform business decisions
  • Work with business stakeholders to identify opportunities to improve performance of marketing activities
  • Partner with cross-functional teams to drive enterprise level projects
  • Interpret data and translate insights into coherent business strategy
  • Develop executive-level presentations to illustrate key data insights
  • Learn new analytical tools that speed up the process to get the right answer faster


Qualifications:
  • Undergraduate degree required; graduate degree preferred
  • Degree with emphasis in data analytics, marketing, or related discipline
  • 10+ years of related experience in an analytical role
  • Demonstrated success in using analytics to drive improvements in digital marketing and ecommerce
  • Strong verbal and written communication skills
  • Proficient knowledge of Microsoft office - advanced knowledge of Excel and PowerPoint
  • Experience with Tableau, Power BI, or other data visualization tools
  • Proficiency with SQL
  • Comfort with querying, joining and manipulating large data sets
  • Experience designing and running tests
  • Effectively break down complex data & analysis for non-technical audience
  • Consult and educate others on how to utilize analytics in business processes
  • Able to use data to weave a strong narrative and tell a compelling story
  • Bias for action, a sense of urgency and willingness to dive into the data
  • Able to work independently, and be self-directed in ambiguous situations
  • Coachable, strong desire to learn, and enthusiasm for continuous improvement
  • Own your own professional development through constant learning and collecting feedback
Year one Critical Success Factors include but are not limited to:
  • Get fully familiar with the data environment
  • Learn the intricacies of our business, processes and operations
  • Establish yourself as a trusted analyst
  • Take ownership of all Marketing analytics for Blue by ADT

ADT LLC is an Equal Employment Opportunity (EEO) employer. We are committed to having a diverse and inclusive workforce and do our best to foster a culture and environment where every employee feels valued. Our goal is to serve our customers and help save lives. We can achieve this goal when we have the best talent working in an environment where employees feel included and recognized. Visit us online at jobs.adt.com to learn more.


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