Senior Director, Product Marketing

Role Overview

Accolade Mission Summary

Accolade is an on-demand healthcare concierge for employers, health plans, health systems and consumers. Our team of compassionate, exceptional professionals is supported by breakthrough science and technologies to guide people through the healthcare system in a deeply personalized manner. By taking the time to get to know each person, understand the context of their healthcare decisions, build trust and influence decisions, we deliver industry-leading engagement levels, satisfaction scores unseen in healthcare, better health outcomes, and cost savings of more than 10 percent.

 

Accolade has been recognized as one of the nation’s 25 most promising companies by Forbes magazine, the fastest-growing private healthcare company by Inc. 500 and a Top Workplace in Philadelphia for five consecutive years. For more information, visit www.accolade.com.

 

Role Overview:

The company is seeking a skilled and energetic Director, Product Marketing, that will manage a portfolio of innovative products and services. The successful candidate will be able to work effectively as an adviser and implementation resource for both our internal Customer Partnerships team and relevant HR and benefits team contacts at our customer organizations. Our candidate has a strong track record marketing health care based business solutions, a flair for developing messaging and positioning for the buyer, deep experience building vertical and persona-based sales enablement tools, and a proven ability to collaborate with product management and development teams to bring new innovations to market.

 

Reports to SVP, Product Marketing

A Day in the Life...

Key Responsibilities:

  • Partners with executive leadership, Sales and stakeholders to define the overall product and market expansion strategy and to develop the marketing programs that generate demand for our products.
  • Owns product performance analysis to identify opportunities to deepen product penetration and to address competitive challenges.
  • Owns product marketing plans for all stages of the product lifecycle.
  • Provides vision and leadership for the product marketing team cross-functionally communicating priorities, challenges and accomplishments.
  • Partners with the product and marketing teams to develop product positioning and messaging that differentiates our products in the market and highlights Accolade’s uniqueness.
  • Partners with marketing team to ensure all collateral (website, print, videos, etc.) reflects the product positioning and showcases the product vision and value proposition.
  • Communicates the product value proposition to Sales and develops tools that support the selling process.
  • Plans the launch of new products and releases and manages the cross-functional execution of the plan.
  • Is the expert on buyers, including buying streams and criteria.
  • Provides vision and leadership for the product marketing team cross-functionally communicating priorities, challenges and accomplishments.

Who we are

 

Education, Experience & Training required:

  • 10+  years in Marketing, Product/Program Management, Product Marketing roles – experience in Business Development, Sales or Strategic Planning a plus
  • 7+ years Management experience
  • Proven record of leadership and managing a product marketing organization and establishing long term strategic growth initiatives
  • Proven success and track record as an individual contributor and manager who has grown top line results
  • Knowledgeable in health care is a requirement
  • BS required
  • Ability to pass a background check

Job Specific Specialized Knowledge & Skills:

  • Strong executive presence and ability to work with C-level executives and to collaborate with stakeholders
  • Strong interpersonal skills – able to motivate and drive other organizations without direct authority over those organizations
  • Extremely resourceful – leveraging all resources both internal and externally to drive business performance
  • Experience developing strategic business plans, pro forma financials
  • Able to recognize and drive all the cross-functional activities necessary to support new offerings – e.g. client on-boarding, client support, billing, contracts
  • Able to identify risks in business performance and segment specific initiatives, define mitigation strategies/contingency plans, arbitrate collaboration and comprise amongst the various cross-functional teams and effectively escalate critical risks & recommendations to Executive Leadership
  • Ability to work effectively in matrix organizations collaborating with both Marketers and Product Strategy teams to bring new offerings to market
  • Independent and strategy thinker requiring minimal supervision for decision-making and resolution of business performance obstacles and conflicts

Critical Performance Competencies:

  • Exceptional communication, negotiation, and conflict resolution skills
  • Strategic and creative thinker with a bias for action
  • Strong relationship skills – both in developing relationships with the field, other cross-functional constituents as well as critical third party resources when necessary
  • High level of negotiation skills for team buy-in and commitment

Value Competencies:

  • Displays passion for & responsibility to the customer
  • Hires, develops & rewards great people
  • Displays leadership through innovation in everything you do
  • Displays a passion for what you do and a drive to improve
  • Displays a relentless commitment to win
  • Displays personal & corporate integrity


Meet Some of Accolade's Employees

Loc N.

Director of User Experience

Loc designs the software that Accolade offers its clients, integrating feedback from the users themselves to make improvements and to ensure that the functionality meets expectations.

Sean B.

Director, Software Delivery & Architect

Sean leads several Accolade teams of software engineers in designing and delivering innovative new products that help connect clients with health assistance services and information.


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