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Salesforce Marketing Cloud Business Analyst

AT Accenture
Accenture

Salesforce Marketing Cloud Business Analyst

Seattle, WA

We Are:
Accenture Interactive-a new breed of agency that's all about the Experience. For us, customer experience is not an add-on; it's foundational to who we are and how we empower our clients. As the world's largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people's lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the world's greatest experiences. Visit us here to learn more about what makes us the Experience Agency.

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The digital economy has caused a massive increase in the amount and importance of digital content. Digital content and the customer experiences it fuels are, together, a vital expression of a brand's voice and purpose. We help leading brands create and deliver the right content for the right customer at the right time for immersive, relevant experiences. We offer an end-to-end approach to the content lifecycle and cut through the complexity for improved speed to market and relevance, at scale. Our unique tools and services organize, store and optimize content, including taxonomy, rights and asset management, analytics and quality assurance.

Job Description:
We are looking for a highly effective Business Analyst to join our Marketing Platform team. This person will utilize best practices and methodologies to design and implement the best solution for our clients. This key member of our team will contribute to the entire software development lifecycle including analysis, requirement specification, use case and data modeling and implementation. This individual will be focused on delivering assigned tasks and/or specific tracks of the solution on time, escalating issues when appropriate.

The work:
  • Participate in the analysis, design, and implementation of relevant marketing platforms such as Adobe
  • Apply specific functional knowledge of marketing applications to help guide the design and implementation of the solution
  • Work with business and technology client representatives to gather functional and technical requirements
  • Serve as the bridge between PM, QA, development and client teams
  • Analyze requirements and provide leading practices in the design of the solution
  • Participate in the creation and execution of test plans, strategies, and communications (e.g. requirement traceability, test scripts, test data requirements, defect management)
  • Design and create training materials (e.g. job aids, reference guides, training manuals)
  • Oversee the management of project documentation
  • Participate in client facing meetings and documenting key decisions and action items
  • Learn and obtain expertise with Accenture Delivery Methods and Marketing technologies
  • Keep informed of the latest technology trends and innovations especially in the areas of marketing automation, marketing resource management, digital asset management, web content management, mobile, and social media
Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.

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Qualifications

Here's what you need:
  • Minimum 3 years of experience gathering and documenting requirements
  • Minimum 2 years of full lifecycle implementation experience using various SDLC methodologies
  • Minimum 1 year of implementing marketing applications
  • Bachelor's degree or equivalent (minimum 12 years) work experience
Bonus points if:
  • Experience working with relevant Marketing solutions
  • Experience eliciting high-level business requirements and creating detailed functional specs as well as other documentation like requirement traceability matrixes, work-flow diagrams and use-cases
  • Ability to lead team and client meetings and to clearly articulate the solution being developed with all the stakeholders along with ability to walk stakeholders through marketing solutions
  • Experience working with agile methodology
  • Experience in a consulting environment with demonstrated track record of continuing responsibilities, creativity and innovation
As required by theColorado Equal Pay Transparency Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only , the range of starting pay for this role is $72,400 - $168,499 and information on benefits offered is here.

What We Believe

We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.

Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here

Equal Employment Opportunity Statement

Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Accenture is committed to providing veteran employment opportunities to our service men and women.

For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement .

Requesting An Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email or speak with your recruiter.

Other Employment Statements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

Locations
AZ - Phoenix,CA - Los Angeles,CA - San Francisco,ID - Boise,WA - Seattle

Job ID: AccentureInc-00918939
Employment Type: Other