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Marketing Technology Consultant

3+ months agoSan Diego, CA

We are:
Accenture Interactive-a new breed of agency that's all about the Experience. For us, customer experience is not an add-on; it's foundational to who we are and how we empower our clients. As the world's largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people's lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the world's greatest experiences. Visit us here to l earn more about what makes us the Experience Agency.

You are:
As a Marketing Technology Consultant, you are a strategic marketing automation leader, consulting with clients on marketing and sales demand generation business process best practices and developing marketing automation system architecture to address client needs and achieve client marketing goals. As both strategist and architect, you will act as an internal team lead for directing automation systems implementation work and as a key client-facing advisor on automation strategy. You work with clients and projects and will both implement and advise other members of your project teams to implement your solutions. Your primary focus will be on marketing automation and CRM strategy, and you will leverage your B2B marketing and demand generation expertise to ensure that strategy aligns with overarching client business and marketing strategy and is designed to accomplish client and project goals. As a data driven marketer you will implement, analyze, and optimize marketing automation programs and platforms to best meet client needs.

The Work:
- Act as strategic lead and automation team primary point of contact on complex client engagements
- Serve as team lead for internal Agile processes, providing input into roadmapping and planning exercises and advising on resourcing decisions
- Develop strong relationships with client stakeholders and internal teams
- Translate client requests into actionable solutions rooted in best-practices and adapted based on understanding of client's business
- Lead audits/assessments of business processes and system implementations and recommend improvements aligned with best practices
- Advise on automation and demand generation business process best practices including Lead Lifecycle, Lead Scoring, SLAs, Lead Sourcing, MA and CRM integration, Data Quality and Management, Marketing Programs, Lead Nurture, Reporting, and more
- Architect solutions in Marketing Automation and/or CRM systems
- Work with Account Management identify opportunities and provide strategic insight to help grow accounts

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Here's what you need:
- 6+ years related B2B Marketing Strategy and Demand Generation experience
- 4+ years of experience in one or more marketing automation platforms (Marketo, Eloqua, Pardot, HubSpot, etc.)
- 2+ years of experience with a CRM tool (, Microsoft Dynamics CRM, SugarCRM, etc.)
- Certified in one or more Marketing Automation or CRM platform. Advanced certifications such as MCE (Adobe Certified Expert - Marketo Engage Business Practitioner or similar) preferred
- Bachelor's degree or equivalent (minimum 12 years) work experience

Nice to have:
- Intermediate HTML/CSS skills
- Extremely detail-oriented and thorough
- Knowledge of, and interest in, current trends in B2B Demand Generation and Marketing Automation
- Team player
- Readily takes ownership of work with an emphasis on quality and efficiency
- Strong written and verbal communication skills to articulate project requirements, communicate project status, and interface with internal and external team members
- Comfortable in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects
- Client service delivery experience

For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only.
Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.

As required by theColorado Equal Pay Transparency Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only , the range of starting pay for this role is $ 83,200 -$134,999 and information on benefits offered is here.

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Requesting An Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

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Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

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AZ - Phoenix,CA - Los Angeles,CA - Sacramento,CA - San Diego,CA - San Francisco,CA - San Jose

Job ID: AccentureInc-00989418
Employment Type: Other