Experience Optimization Strategist – Chicago, IL
Experience Optimization Strategist - Chicago, IL
Job Description :
Accenture LLP seeks an Experience Optimization Strategist in Chicago, IL to develop and deliver data-driven continuous optimization programs that produce tangible business outcomes across Accenture's client portfolio. S/he will perform the following duties: analyze current marketing analytic tools, strategies and reporting processes; deliver end-to-end continuous optimization projects; use at least one digital marketing, analytics or optimization platform, such as Adobe Marketing Cloud, Optimizely, or Maxymiser; liaise with a team to deliver personalized digital, marketing campaigns, and other channel projects to clients; deliver optimization methodology, tools, and training programs to clients; build digital marketing report dashboards, and analyze various click-stream and conversion funnel data; translate analytical insights into creative, messaging, and technical activities; deliver presentations to communicate data-led audience insights, digital marketing strategies, test hypotheses and experience optimization recommendations; and deliver project status, performance reports and forward-looking plans to internal and client executives. This position requires overnight/away from home travel as needed, up to 80%, of an average work week. Telecommuting is permitted.
+ Basic qualifications
Basic Qualifications :
This position requires at least a bachelor's degree, or its foreign equivalent, in Business Administration, Economics, or Marketing (any), plus 4 years of experience in Digital Marketing, including the following experience: 4 years analyzing current marketing analytic tools, strategies and reporting processes; 4 years building digital marketing report dashboards, and analyzing various click-stream and conversion funnel data; 4 years designing, executing and optimizing digital marketing campaigns against business requirements; 3 years presenting deliverables, performance reporting, and insights to clients; and 2 years using at least one digital marketing, analytics or optimization platform, such as Adobe Marketing Cloud, Optimizely, or Maxymiser.
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Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities
Equal Employment Opportunity
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
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