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Experience Optimization Manager

3+ months agoMinneapolis, MN

We are:
Accenture Interactive-a new breed of agency that's all about the Experience. For us, customer experience is not an add-on; it's foundational to who we are and how we empower our clients. As the world's largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people's lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the world's greatest experiences.

Visit us here to learn more about what makes us the Experience Agency

The work:
The Optimization Manager oversees the production and delivery of Experience Optimization services for which the client is contracted and drives the successful execution of the overall digital program. This manager is able to build strong client relationships, can quickly understand the client marketing technology stack, and is able to leverage quantitative and qualitative data in development of the experience optimization strategy.

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Here's what you need:
- Bachelor's degree or equivalent work experience (minimum 12 years)
- Minimum of 5 years of experience in digital marketing and/or digital analytics
- Minimum of 3 years of experience leading project delivery in an agency or client-facing environment
- 3 years of experience responding to an RFP, assisting with building client relationships and sales revenue.

Bonus points if:
- Foundational experience and strength on core Product, UX, analytics competencies and account management
- Strong understanding of the e-commerce environment (i.e. goals, challenges, KPIs, technologies etc.)
- Deeply understand digital business metrics and can explain not just what happened but why it happened
- Experience with digital products and visual design projects in a client facing environment and can speak to successful and unsuccessful experiences
- Conducted A/B tests (ex: Optimizely, Monetate, Adobe target) and experience with one or more web analytics platforms (ex: Google Analytics, Adobe Analytics, IBM Coremetrics, Kissmetrics or Webtrends)
- Able to problem solution on the spot with difficult, atypical problems.
- Ability to communicate with both business and technical resources, particularly the skill of expressing complex issues with clarity & simplicity.
- Has strong understanding of a customer's digital journey, the platforms leveraged to deliver that journey, the data-types one would capture throughout that journey, and how one might look to measure across and optimize that journey.
- Is able to identify and act upon teachable moments with mid and associate level analysts and identify goals to help counselees develop and fulfill career path.
- Seamlessly executes with little to no oversight.

For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only.

Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.

As required by theColorado Equal Pay Transparency Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only , the range of starting pay for this role is $99,900 - $168,499 and information on benefits offered is here.

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IL - Chicago,MN - Minneapolis

Job ID: AccentureInc-00926468
Employment Type: Other