Digital Marketing Strategy and Planning Manager



Location: Chicago, IL

Travel: is required for client projects

Accenture Digital

The digital revolution is changing everything, transforming how we work and play. Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. At the forefront of digital, you'll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises. Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.

Accenture Interactive

Accenture Digital is powered by three practices - Interactive, Mobility and Analytics. Accenture Interactive helps the world's leading brands delight their customers and deliver superior business performance and customer experiences. As part of Accenture Interactive Delivery, you'll balance art and science to create award-winning digital experiences for today's connected consumers through integrated and dynamic solutions that incorporate strategy, marketing, creative and technology.

There is never a typical day at Accenture Interactive, that's why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Your role will require you to create new ideas, work directly with the clients to flesh out these ideas, and help clients bring these ideas to reality. Our projects are typically long-term engagements completed on client sites in teams of combined Accenture and client professionals.

Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture and make delivering innovative work part of your extraordinary career.

As a lead in Marketing Strategy and Planning, this role will be focused on crafting integrated marketing strategies and orchestrating plans that drive business outcomes for our clients. Oversee a wide range of marketing activities including research, marketing planning and development, creative brief development, cross-channel creative execution, key performance objective reporting and client relationship management. Will involve strategic engagement with clients to provide high level marketing recommendations, understanding both industry best practices and client business objectives. By understand and driving marketing business outcomes, this role would also be a key player in driving and integrating related Accenture Interactive business activity, particularly in marketing operations, data and analytics, content, experience, and commerce/web.

Job Description:

  • Developing digital marketing strategies for our clients including defining the opportunity, creating the business case and developing the requirements to implement the strategy.

  • Gathering and analyzing information from our clients and to determine the most valuable opportunities to improve marketing performance and redesigning marketing plans and operations to deliver this.

  • Create and manage execution of integrated marketing plans that drive customer acquisition, conversion, and retention

  • Identifying marketing plan ineffectiveness, recommend/conduct research, analyze trends/data, determining strategic implications, and develop/execute campaign/programs

  • Create specific multi-touch campaign tactics customer marketing channels that drive response

    Carnival Corporation reimagines guest experiences with high-touch tech. Read More

    Qualifications

    Basic Qualifications:

  • Minimum of Bachelor's degree

  • Minimum of 7 years of marketing planning experience with industry experience in Consumer Brands, Retail, Media & Entertainment, and/or Financial Services

  • Minimum of 5 years in Agency environment

  • Minimum of 5 years experience of working as a digital/CRM strategist in a digital business or digital agency, or direct response/data mining organizations

    Preferred Qualifications:

  • Strategic planning skills: strong strategic thinker, search for insights, and shepherd strategic idea through the creative process

  • Subject matter expert in digital strategy and integrated marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional direct marketing channels

  • Experience building out assets for client workshops, business development efforts and constructing long term plans for how we build, buy, or partner to develop Omnichannel marketing strategy and campaign planning services

  • Direct customer interaction, as well as work closely with sales, marketing and operations personnel. Key component of the sales process, acting in the role of experts at listening to the needs of the customer and transforming it into a solution

  • Experience of analyzing and combining data sources and delivering optimized consumer experiences using personalization and behavioral targeting

  • Experience of key business performance metrics and KPIs. Knowledge of digital marketing best practices

  • Proven track record of growing revenue streams within global enterprise clients as part of a business development team

  • Understanding of CRM strategic concepts and services

  • Demonstrated leadership skills

    Professional Qualifications:

  • Ability to establish and grow long term client relationships over time. Being the" go to "person whom the client trusts

  • Self-starter with strong organizational skills

  • Willingness to learn new things, innovate and grow

  • Able to collaborate across disciplines

  • Understand strategic analytics and ability to collaboratively drive insights

    Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture. Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities. Equal Employment Opportunity All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

    Accenture is committed to providing veteran employment opportunities to our service men and women.

    Equal Employment Opportunity Statement

    Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

    Equal Employment Opportunity
    All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

    Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

    Accenture is committed to providing veteran employment opportunities to our service men and women.

    Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.


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