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Digital Analytics Manager

3+ months agoNew York, NY

We are
The Experience Agency. Accenture Interactive is a new breed of agency designed from the ground up to empower clients to own Experience from start to finish. The marketing landscape has dramatically changed: consumers want the same kind of Experience with every brand they encounter; there is a powerful convergence of marketing and technology; and brands are no longer built through advertising, but through Experiences. In order to unlock growth, marketing organizations need a new breed of agency-one that is part business consultancy, part creative agency and part technology powerhouse to enable them to design, build and run the best Experiences on the planet. Visit us at:

There will never be a typical day at Accenture Interactive, but that's why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.

Here's a snapshot of your responsibilities for a Digital Analytics & Data Manager:
- Lead and directly support team(s) deployed to organizations to help understand and evolve their current data strategy, analytics capabilities, and technology needs
- Determine how to prioritize and execute data/analytics strategies with an ability to assess value, make pointed recommendations, and deploy solutions that are clear and measurable
- Lead teams and manage clients through the deployment of personalization and analytics platforms across digital properties including mobile, web and apps. In particular, CDP and analytics platforms
- Develop measurement strategies that tie organizational objectives to digital measurement solutions and communicate the value of solutions to a senior client audience
- Manage the strategic deployment and technical tagging and platform integration for digital analytics, data services, marketing, and other 3rd party applications
- Help businesses evolve organizational processes to better leverage data and insights

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Basic Qualifications
- Bachelor's degree or equivalent (minimum 12 years) work experience
- Minimum of 8-10 years of experience in data, measurement, and analytics with an emphasis on digital experiences / applications
- Minimum of 5 years of experience using, installing and / or customizing digital analytics, CDP, and / or tag management solutions
- Minimum of 5 years of experience working specifically with marketing, media, and performance data / analytics
- Passionate about data, analytics and technology
- Ability to pull together and execute business plan with senior level audience
- Minimum of Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty
Advanced Qualifications
- Ability to manage a team responsible for running a data & analytics program
- Technical understanding and experience deploying data / analytics platform solutions
- Technical understanding of identity and privacy as it relates to data collection and analysis
- Experience deploying cloud analytics solutions (Adobe, Salesforce, Google) and / or CDPs (Lytics, Tealium, Reltio, Redpoint, Segment, etc.)
- Knowledge of digital analytics and tag management solutions, differences, and implementation specifics between providers (Adobe, Google, Quantum, Tealium)
- Knowledge of Public cloud technologies (AWS, Azure, GCP, Snowflake)
Preferred Qualifications
- Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty
- Data science programming language experience (e.g., Python, R)
- Experience developing reporting and advancing data visualization capabilities with new or existing tools (e.g. Tableau, Looker, PowerBI, DataStudio, Qlik, TIBCO/Spotfire, etc.)
- Experience performing advanced analytics on data sources (e.g., digital analytics, advertising, audience (CDP/DMP), social, search, etc.)
- Experience with custom attribution modeling development and software
- Experience with data and analytic tools such as such as SQL, Excel-pivot tables, SAS, UNIX
- Solid Knowledge of data integration techniques and processes (Data matching & key vendors, data fusion & key partners, etc.)


For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only. Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.

Unless expressly indicated, this role is not open in the state of Colorado . As required by theColorado Equal Pay Transparency Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only , the range of starting pay for this role is $99,900 - $168,499 and information on benefits offered is here.

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Job ID: AccentureInc-00924445
Employment Type: Other