Accenture Interactive- Paid Media/ Go to Market Lead - New York or Chicago
Accenture Interactive- Paid Media/ Go to Market Lead, Senior Manager
Location: New York or Chicago
Travel Required: to 50%
Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture and make delivering innovative work part of your extraordinary career.
People in the Sales career track grow pipeline and sales by supporting, managing or leading the origination and closing of highly complex, marketing optimization, sales opportunities across a range of Accenture offerings. Sales professionals drive the sales process and outcomes on a dedicated basis, growing a profitable pipeline and/or backlog of sales, through deal origination, sales negotiations and closure.
The North American Programmatic Services Sales Lead will help accelerate the growth of Accenture's Programmatic Services business by closing large North America and global media management deals. They own the sales process and outcomes, leading a pursuit strategy through the origination and closing of specific sales opportunities in both established and new accounts. They develop relationships with key buyers and decision-makers at new and/or existing clients and act as the point of contact for resolution and escalation of all key sales pursuit related items with the client and internally.
Key responsibilities include:
Relationship Development: establish and strengthen relationships with client C-Level face-offs, Marketing leaders, business and technical buyers, and key project stakeholders. Network with Industry Leaders, as well as business partners, Accenture Alliance partners, Industry Vendors, Competitors, and participates in key industry forums.
Client Demand Stimulation and Opportunity Generation: Identify specific sales opportunities within existing and prospective clients. Engage in activities focused at generating client awareness of the firm and/or demand for its Services (may include developing/sending promotional materials, presenting in business forums, charitable activities, business associations, etc.).
Sales Process Leadership: Lead Sales Process for specific approved opportunities, complying with all internal sales stage entry/exit requirements. Construct and execute sales strategy and deal plan; including value proposition, win themes, tactics & action plan, relationship and communication plan and competitive analysis. Review solution plans, cost models and written proposals as appropriate to ensure alignment with sales strategy.
Deal Closure: Lead team of professionals including technical, finance, legal, procurement, HR and proposal management through deal closure. Develop and maintain deal close plan, aligning proposition to client's selection process, evaluation criteria and process. Understand the client's organization and processes and manage all negotiations and closing activities accordingly.
+ Basic qualifications
- Minimum of 10 yrs. business development experience in digital marketing
- Minimum of 3 yrs. selling complex media agency deals
- Minimum of 2 yrs. proven sales performance at a top media agency
- Strong network of Advertising Agency / Ad technology / Publisher partners.
- Strong knowledge of digital advertising delivery methods
- Experience working with data management platforms (DMP), data exchanges, ad servers and supply-side platforms (SSP).
- Significant experience at digital media and advertising agencies
- Social/SEM/programmatic media buying experience preferred but not required
- Prefer Majority of sales experience in selling Agency driven, direct-to-consumer and/or business-to-business marketing services
- Experience with C-Level client relationship building and relationship management.
- Excellent communication (written and oral) and interpersonal skills
- Bachelor's Degree or equivalent experience required
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
Equal Employment Opportunity
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Back to top