Account Supervisor

The Account Supervisor role is to be the day-to-day strategic and tactical lead for assigned client’s brands.This person will work with the client and the agency teams to determine and implement the
strategies and tactics that will achieve brand objectives. This individual proactively engages clients in
discussions regarding strategy, tactical options, finances/budget and conflict management using a proactive, solution orientation. The Account Supervisor builds and maintains positive, lasting client relationships based on helping the client achieve marketing objectives with a continual view on the future needs of the brand. The Account Supervisor effectively manages agency resources to meet and exceed client expectations while maintaining appropriate agency profitability.

The Account Supervisor develops, coaches, trains, supervises and oversees the job functions
of the Senior Account Executive, Account Executive and Assistant Account Executive, establishing direction and priorities as required. As the agency team leader, the Account Supervisor also establishes direction and priorities for the creative team and other indirect reports.

Functions and Responsibilities

  • Professionally represent the agency to current and potential clients, industry peers and vendors
  • Gain a thorough understanding of clients’ business and competition to provide strategic planning anddirection on assigned accounts
  • Effectively supervise accounts with the primary goal being the achievement of clients’ marketing objectives
  • Ascertain clients’ marketing communications needs, and effectively communicate them to Creative, Media and other appropriate departments and/or executives, all the while serving as client advocates within the agency
  • Write and prepare of marketing communications plans and proposals
  • Communicate clearly and concisely in formal and informal verbal presentations and written documents
  • Provide clients with unsolicited team-generated ideas on improving their business
  • Develop and present the agency’s recommendations and point of view to clients
  • Ensure that accurate notes are taken at meetings so that key points and required action steps are
    concisely summarized in conference reports or other appropriate communications and are distributed
    on a timely basis
  • Be proactive in recognizing and reporting new business opportunities
  • Manage the AT team’s contribution to market research projects — both qualitative and quantitative
  • Supervise the development and administration of the clients’ budgets and ensure that the agency team operates within those budgets
  • Negotiate changes in client budgets to reflect changing client demands
  • Maintain efficient and cost-effective management of agency resources and personnel, with a minimum of stress
  • Monitor and evaluate the cost of outside services vs. market value and client value
  • Work successfully with other client agencies and partners to develop and manage synergistic
    strategies, programs and tactics
  • Utilize appropriate agency departments as required, and skillfully delegate without giving up
    responsibility, control and authority
  • Continually keep management/supervisors informed and involved in assigned accounts
  • Effectively interact with appropriate agency executives and staff, making recommendations to
    management in reference to the redistribution of workloads
  • Ensure that team members are familiar with, and are following, established agency policies and
    procedures, i.e., maintenance of account files, approval processes, maintenance of timesheets, status
    reports, etc.
  • Be ready, willing and able to travel frequently to the clients’ place of business, market research events, conventions, etc. as needed to maintain and grow the business
  • Participate, where time permits, in new business pitches

Personal Characteristics/Attributes

The Account Supervisor is required to possess a minimum of a Bachelors degree with emphasis inadvertising/marketing and /or communications with at least 4 years of agency or client-related pharma experience that provides an understanding of advertising, marketing, media, creative, production, public relations, research, agency finance, etc. He/she will be expected to analyze, apply and implement strategic thinking on all assigned brands, possess excellent verbal and written communication skills (including formal presentations), demonstrate good interpersonal and personnel management skills, as well as have the ability to work independently. It is imperative that this individual have a complete understanding of the
principles of marketing and communications planning. The Account Supervisor is expected to model leadership within the agency and with clients in managing daily responsibilities, and in making sound business decisions and marketing recommendations.

Back to top