Account Director

The Account Director and Associate Account Director is responsible for the overall management of agency-assigned brands, for supporting and developing the strategic definition for the brands, and for generating incremental business for the agency. They are responsible for the effective and efficient operation of all account service functions for the staff assigned to them. This individual continually strives to find ways to plan the effective implementation of the annual statement of work (SOW) and appropriately grow the client’s business. They serve as a role model for their team by helping staff members grow and assuring a vibrant, cohesive staff. They may work across several smaller accounts or one large account. Distinctly, the Account Director independently manages a brand with minimal oversight and has autonomy to develop full strategic plans and lead senior level client engagements. When the opportunity arises, they have the complete ability to conduct brand building conversations and are a primary resource clients look to as the agency’s representative on a strategic and policy level. Direct Reports Account Supervisor(s) on their respective brands. Functions and Responsibilities – Fosters strong client relationships and seeks ways to develop the clients’ brands by providing critical insights that build strong, solid, strategic and tactical recommendations – Stays on top of competitive and market dynamics and provides perspective on business/brand impact of these dynamics – Identifies brand and market challenges and provides client guidance on how to better understand (ie, market research recommendations) and address these challenges – Provides agency leadership and account management on their brands in terms of strategy and tactics which includes:

  • Ensuring brand strategy, messaging, and tactics that support brand position and overall objectives
  • Providing guidance to the creative team on brand strategy and collaborating with team to ensure adherence to the strategy
  • Overseeing cross-vendor relationships between the agency and all other external/internal supporting agencies or vendors
  • Providing oversight on development of annual SOWs to ensure jobs are aligned with clients financial expectations
  • Proactively identifying new brand opportunities in digital and working collaboratively with internal digital and technical teams to secure new business opportunities – Manages the relationship with key, internal stakeholders [IT, eMarketing, Multi-Channel Marketing, Medical/Regulatory, Account Planning, etc] to ensure departments are leveraged appropriately to support their client’s needs and to proactively provide value Account Director and Associate Account Director Manages, grows, and develops the accounts assigned to his/her group and maintains high level of performance of their teams.

  • Escalates any client-related issues to senior management and keeps them informed of the status of problems, significant plans, and meetings, as well as client organizational changes

  • Leads the preparation and presentation to client of annual strategic and tactical plans and significant interim programs, including quarterly plans
  • Acts as the agency lead and provides critical thinking during brand planning and product positioning and brand strategy development
  • Coordinates and collaborates with the Project Management Director on a regular basis to assess client needs and workload and to ensure overall client satisfaction
  • Leads and participates in new business endeavors and helps identify new business opportunities in and outside their client base
  • Oversees all aspects of employee lifecycle of the Account Supervisors assigned to their accounts including the onboarding, training and development, administering reviews to their team, and handling all Human Resource issues
  • Keeps on top of industry news, trends, and critical information related to their marketplaces which may include attending partner presentations or training and applies appropriate perspective to their brands
  • Accepts responsibility for tracking and adhering to AbelsonTaylor’s PTO and all Human Resource policies
    All other duties as assigned Requirements
  • Minimum of a bachelor’s Degree with an emphasis in communications, marketing and/or business administration
  • Preferably, at least 6 years of prior experience in an advertising agency, particularly in account management, project management, and/or general agency operations, or experience in a senior marketing role within the pharmaceutical industry
  • A broad range of experience in a variety of businesses and industries is a definite asset as this individual will manage daily activities and recommend sound, strategic business decisions for the agency and clients
  • An in-depth understanding of the marketing/advertising process and possess strong strategic, analytical, and tactical skills are a requisite criterion for success
  • Periodic travel of approximately 10-20% of time is required

Contact the job poster
Job posted by
Helen Trbovic
Recruiter at Abelson-Taylor
Greater Chicago Area

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