Supplier Communications Lead Consultant - Retail Media
As a Lead Consultant at 84.51°, you are the driver of the customer first journey as you lead the insights driven strategy, execution, and implementation work that drives long term sustainable change and makes customers' lives easier. We are also counting on you to innovate. You know the customer and our capabilities thoroughly, so you are in a great position to drive innovation. The customer's voice influences every decision as you identify problems, develop solutions, activate insights and evaluate the impact on customers for Kroger and CPGs.
Your primary clients are our CPG partners, who range from the top of the Fortune 100 to regional suppliers. You are expected to build strong, trusting relationships with your CPG stakeholders and influence their decisions that drive long term customer loyalty.
Your primary area of focus is communications, leveraging our personalization science to create a relevant and long term relationship with our customers. This includes: targeting the right audience, delivering relevant content, using the right channel, timing it just right, and measuring the impact. In this area, you will work on digital media, word of mouth, and conventional campaigns, but all of them will be personalized. To operate effectively in this domain, you are expected to know the current state of the business, the latest trends, and the innovations that are impacting and disrupting this area - all from a customer perspective
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
Successful candidates will thrive in a fast paced environment that is a little unorthodox at times and will possess the following:
- 4-8 years of relevant digital media experience
- Critical thinking skills
- Influencing skills
- Relationship management skills
- Strong business/commercial acumen
- Strong communication skills
- Tools and process acumen
- Education: Bachelor's degree (Master's Degree preferred but not required)
84.51° is an Equal Opportunity Employer.
Meet Some of 84.51°'s Employees
Partnership Manager, Customer Communications Team
Terron works with a variety of consumer-packaged-goods companies to help build their customer communications strategies in order to meet business objectives and reward Kroger shoppers.
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