Off-Site Solution Product Manager

At 84.51°, Kroger Precision Marketing enables brands to deliver relevant messages, offers and experiences to their best consumers through direct-to-consumer communications, programmatic digital advertising, and in-store activation. As an Off-Site Solution Product Manager, you will be responsible for owning the solution development roadmap & working closely with cross-functional teams & partners to ensure a seamless execution. Ultimately you are accountable to deliver against financial commitments for the Off-Site product mix, continually strengthening the product suite & delivering strong ROAS to advertisers.

This job will focus on several key initiatives:

  • Bring new off-site digital media solutions to market that deliver on our promise to make people's lives easier by making media more relevant
  • Leverage our proprietary assets and industry expertise to develop and scale solutions that:
    • create win-win-win experience for consumers, retailers and brands
    • integrate paid, owned, and earned media for brands
    • disrupt the industry's status quo in targeting & measurement for open web advertising
  • Act as a liaison between the commercial teams and analyst teams to ensure solutions are designed to meet the needs of our core clients and deliver a strong ROAS
  • Act as the liaison between media partners, data onboarders and internal stakeholders
  • Develop and scale new solutions from ideation, stakeholder assessment and alignment, capability requirements development, partner evaluation, pilot testing and launch
  • Own launch plan for new solutions across deliverable design, collateral development, external marketing plan, sales team training
  • Scope custom analysis deliverables alongside analyst teams to effectively demonstrate campaign performance for advertisers
  • Prioritize development of product innovation vs. product evolution (enhancements, efficiencies, etc)
  • Serve as the primary organizational contact for 3rd party partnerships
  • Act as the subject matter expert for our core solutions both internally and externally - continually evaluating the industry landscape, staying current on competitive research and maintaining distance for our product portfolio

The right person will thrive in a fast-paced environment and must possess the following:
  • Minimum Bachelor's degree in marketing, statistics or analytics. Master's degree preferred
  • A minimum of 8 years of relevant digital marketing experience (agency, retailer or CPG)
  • Experience working in media buying, media planning and/or data onboarding
  • Experience in developing requests for proposals, negotiating terms & reviewing contracts
  • Strong interpersonal and communication skills
  • Strong analytical and problem-solving skills
  • Excellent verbal, written, presentation, people, and diplomacy skills are required
  • Innovative thinker that can deliver thought leadership in consumer-focused digital media
  • Ability to influence without authority
  • Initiative, detail orientation, strong analytical and decision-making skills
  • Ability to work in a collaborative environment
  • Ability to work independently, manage multiple projects, work under pressure, and adapt to sudden changes in the work environment
84.51° is an Equal Opportunity Employer.

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