Lead Account Executive - Agency Partnerships - EAST NYC

At 84.51°, Kroger Precision Marketing enables brands to deliver relevant messages, offers and experiences to their best consumers through direct-to-consumer communications, programmatic digital advertising and in-store activation.  As an Lead Account Executive, Agency Partnerships within the Customer Communications Partnership Management Team, you will be responsible for developing and growing agency partnerships through best-in-class customer service, campaign maintenance/optimization and proactive Kroger Precision Marketing partnership recommendations. Your digital media & e-commerce expertise will foster strong relationships across all Agency partners and serve as a resource to fellow 84.51° CPG team leads. 

 

To be successful in this role, you will be comfortable working in a fast-paced environment and have a high standard for quality. You will bring a sense of urgency to transacting business, demonstrate confidence working in self-service platforms and responsible for keeping the organization abreast of competitive market intelligence.

 

This job will focus on several key initiatives:

  • Collaboration and agency education across 84.51° divisions, specifically Partnership Management, Product Strategy & Innovation, Data Science and Engineering Teams
  • Partner with Account Executive to create a best-in-class process for working with agencies
  • Support Account Executive and contribute to agency revenue goals
  • Develop strong agency relationships to effectively engage on a daily basis
  • Agency on-boarding; responsible for working with Kroger Corporate legal team for alignment on Agency T&C’s and partnering with CPG team leads to uncover new agency partnership opportunities
  • Remaining current on agency and advertiser expectations; digital media table stakes and industry demands
  • Organizing and scheduling agency summits throughout the year
  • Responsible for working with fellow CPG Account Manager’s and CPG Account Executives on developing campaign proposals and optimization recommendations
  • Assist in invoice/billing issues with agencies
  • Responsible for responding to agency inquiries from Kroger Precision Marketing’s e-mail alias

 

QUALIFICATIONS, SKILLS & EXPERIENCE

 

The right person will thrive in a fast-paced environment and must possess the following:

  • Minimum Bachelor’s degree
  • A minimum of 3 years of relevant digital media experience
  • Ability to navigate agency teams and identify key influencers and champions
  • Experience planning, delivering, and executing media, measurement, and creative strategy
  • Advanced Excel, Power Point and managed self-service skills

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