Our platform enables you to make smarter, data-driven decisions about your employer brand by tapping into the people who know you best: Your employees. We source stories and insights directly from your current workforce to uncover the most interesting and meaningful aspects of your company’s culture.
Strengthen Your Employer Brand Strategy
Our employer brand insights validate and support your ongoing branding efforts by providing a window into how your current content and messaging resonates with applicants and candidates. Our platform is also a springboard for an authentic content creation process.
If you’re ready to get started but don’t know where to start, check out our most-popular ebook for people leaders, Employer Branding 101.
Your Employer Brand: What Is It and Why Does It Matter?
What Makes Your Employer Brand
“Branding” is a common term used in the marketing world, but it doesn’t just apply to selling products or services to consumers. In the world of work, your brand is how you attract and retain top talent, humanize your organization, and set your company apart from the rest. Simply put, your employer brand reflects the qualities that make your company a special place to work—and it comes to life in how you and your employees tell your story to create a lasting, positive impression. Your employer brand is more than just your values, mission, and goals. It’s the way people at your company find motivation, work together, communicate, celebrate successes, resolve problems, and even create office traditions.
The Value of Your Employer Brand
In today’s recruiting landscape, candidates aren’t just asking if they’re a good fit for a company—they’re considering, “Is the company a good fit for me?” They want to know everything they can about the culture, their colleagues, the office environment, various paths to success, and what their lives will be like if they show up there every day. Often, the decision to choose one company over another (or even apply to one company over another) comes down to how much they understand and relate to an employer brand. Companies that invest in employer branding not only have higher offer acceptance rates, they also enjoy more traffic to their website and career pages, more positive ratings on review sites, and increased employee fulfillment and retention.
How to Improve Your Employer Brand
The first (and most crucial) step in assessing and strengthening your employer brand is to tap into your internal resources. Ask questions, seek candid opinions, and listen to stories—these will serve as the foundation of your employer brand. Once you’ve defined exactly what makes you stand out from other employers in your industry, it’s time to share that message everywhere. From a video on your career page to recruiting events, your social media accounts to your profile on The Muse, if you clearly and authentically communicate who you are, you’ll be more likely to draw in applicants who know they identify with your culture. And don’t limit your employer brand to what people “expect” from your organization! For instance, a big PR firm might be known for crisis management and media relations expertise but also have an award-winning digital practice. If the company’s employer brand mainly touts traditional PR, then developers, video producers, and graphic designers might never consider the organization.