Like every good startup story, YETI Custom Shop’s tale begins with a few people working out of the founder’s garage. Very quickly, the team learned the processes needed to build the business—and the company began to grow. The lessons learned in Vaughan’s garage have served as a blueprint for what YETI Custom Shop has become since then.
Building a company is exciting because it involves looking into the unknown, iterating quickly, and figuring everything out on the go. For Vaughan, that means that no two days are the same. He’s constantly reevaluating the strategic direction that’s best for YETI Custom Shop—a process that’s invigorating both for Vaughan and for the employees who follow him.