Sara always wanted to work with a brand that truly meant something to people. Luckily, in 2012 she was living in Austin—YETI‘s hometown—looking for her next step. Drawn to the company’s innovative approach and the genuine excitement of its customers, Sara now takes special pride when she sees people sporting YETI products.
As a director, Sara is responsible for building and guiding her team as they seek to grow YETI‘s performance metrics, have brainstorming sessions, and identify ways to overcome the next big strategic challenge. Innovation, quality, and authenticity are core to the YETI brand, and Sara‘s team allows those core ideals to inspire their campaigns.
“When you interact with our customers and our fans, they get excited, and that excitement transcends our products. I wanted to be a part of that, so it‘s really special to me to come in every single day and get to contribute to what we‘ve been able to create.”
“YETI stands for quality and innovation. That‘s true about our products, it‘s true about our customer service, and it‘s true about the digital space. It‘s absolutely a responsibility and something we take seriously, but it‘s a challenge that‘s exciting to be a part of.”