Since their founding in 2006, Roy and Ryan have worked hard to define, through their products and people, just what YETI stands for—uncompromising quality, the value of people, and constant improvement. Rather than chasing easy profits with cheap hardware, YETI puts in the effort to innovate, and earns its reputation and profit the hard way.
In 2006, brothers Roy and Ryan Seider decided they’d had enough of flimsy coolers that just couldn’t keep up with their outdoor adventures. Following in the entrepreneurial spirit of their fellow outdoorsman father, the brothers founded YETI with the simple mission of making a cooler that’s truly built for the wild.
“Our core values here at YETI are not just a bunch of sentences we put together because that’s what corporate companies do. These are things that Roy and Ryan really put some thought and energy into. It’s how we live our days. We embody it. ”
National Sales Manager
“YETI’s not just about growing the brand—it‘s about growing the people. The people and the resources of the company are the emphasis and the focus. Without great people, you don’t have great products or a great brand.”