Meet YETI's
KEL PISTORIUS

Careers - Kel’s Story
 Passion & Values
Kel’s Story
Passion & Values
With a career spent in retail leadership, Kel knows the ins and outs of creating success in the brick-and-mortar world. When Kel—who’s long been passionate about the YETI brand, products, and values—heard YETI was launching its flagship in Austin, a city with a great vibe, she felt confident she was a great fit for the challenging opportunity.
Careers - What Kel Does
 General Manager
What Kel Does
General Manager
Launching a flagship retail location is a major responsibility, and Kel works hard to ensure the YETI brand is properly represented. Kel’s most crucial task is creating the right team, full of passionate people who take pride in the product, to maintain a fun environment throughout the store—from the custom shop to the in-store bar.
 
 
“Unlike any other company I’ve ever worked for, at YETI, we actually live up to our core values. It’s evident in the way people interact with each other and do their jobs, day in and day out.”
 
“Unlike any other company I’ve ever worked for, at YETI, we actually live up to our core values. It’s evident in the way people interact with each other and do their jobs, day in and day out.”
 
 
“It’s a great product that you can really believe in. Anytime you can believe in the product you have, it makes your job 10 times easier.”
 
“It’s a great product that you can really believe in. Anytime you can believe in the product you have, it makes your job 10 times easier.”