Although the publication relies on a distributed team of people who work remotely, the work culture here is extremely collaborative. The team recreates the feeling and camaraderie of being geographically together. By leveraging digital tools and video calling technology, this team succeeds at cultivating a work community when they otherwise can’t all be together.
Wirecutter’s holistic approach to consumer product reviews sets the company apart from competitors who publish similar content. By covering all product categories and considering the needs of readers first, the publication—part of The New York Times Company—enjoys a unique kinship with its audience. To ensure the reviews published are accurate and truthful, Wirecutter performs its own product testing, in addition to consulting with outside experts.
“We really try to make sure people have opportunities to learn and grow. We do a lot of video workshops and media and mentorship training.”
“In five to 10 years, we'll be covering categories that we've never covered before—things related to all aspects of people's lives. We'll start covering things like services and products that we were never able to touch before.”