Wilton Brand's European headquarters are located in Birmingham, UK
Brand New HQ
The European Headquarters of Wilton Brands opened in June 2016 and represented a real statement of intent for Wilton Brands to grow significantly in Europe. Located less than 10 miles from the main distribution warehouse—and well positioned to exploit the new HS2 high speed rail project—Wilton Brands has never been more ready to inspire the joy of creativity in everyone.
Creativity is in the DNA of Wilton—from its brands and product development to its marketing and people. This creativity is displayed at the European HQ’s showroom, which features not only the latest Wilton products, but also stunning cakes, as the space doubles as a creative kitchen where cake decorating projects are filmed. Beyond cake decorating, the team exercises creativity every day through a flexible approach to problem solving as Wilton expands across Europe.