Rachel studied English and advertising at Washington State University. During her social media internship, Rachel stumbled across a job post for VIZIO's BuddyTV while making her daily Twitter rounds. She was intrigued and saw lots of opportunity to help improve the site. Now, Rachel manages the teams she helped pave the way for.
Rachel checks change reports to help set daily agendas. Once she pinpoints good topics and reviews internal recaps, she brainstorms ways to leverage what people are already talking about. Rachel also works closely with a Social Media Strategist and team of writers to produce and promote new content as effectively as possible—like she does for the SmartCast app.