Alex represents the true American dream, having spent his childhood in Russia admiring famous American entrepreneurs and launching small side gigs at just 11 years old. After acquiring computers and reselling used textbooks, he studied business and dabbled in startup life before he was old enough for a celebratory drink.
Alex paints the bigger picture at Virool by strategizing opportunities to frame advertisements in a better light. His days begin early and exceed normal business hours—but that’s what it takes to make video ads more human. When his nose isn’t pressed to the grindstone, he’s participating in Demo Day Fridays or company events alongside his Viroolian family.
“We have a Dream Big room. It’s our main workspace overlooking the skyline, and we’ve all written our personal goals here. We have a burning desire to leave a mark.”
“We say that once you’re a Viroolian, you’re always a Viroolian. This is a family, we celebrate each other’s accomplishments and personal milestones. I always hoped to create this kind of environment.”