Meet U.S. BMW Group Companies'
KRISTEN COLE

Careers - Kristen’s Story
 The MINI Mega
Kristen’s Story
The MINI Mega
Kristen found BMW in her search for the perfect internship. Although she planned to work for an automotive company in New Jersey, Kristen pursued opportunities at BMW’s mega brand. She applied online, became a customer relations intern, and—after a few stints in the auto industry—she found a future at BMW’s MINI Cooper product.
Careers - What Kristen Does
 Option & Pricing Specialist, MINI
What Kristen Does
Option & Pricing Specialist, MINI
Kristen researches the international market, then advocates and co-designs the best products and price points for the MINI Cooper brand in the North America region. Kristen and her team offer drivers personalized options and packages so all customers have the flexibility to choose their design and make each vehicle their own version of the classic MINI Cooper models.
 
 
“You have to love and appreciate the MINI brand. We’re a little bit different—and that’s what makes us interesting.”
 
“You have to love and appreciate the MINI brand. We’re a little bit different—and that’s what makes us interesting.”
 
 
“We’re trying to become more premium and redefine our brand. People love our brand, and we love our customers—and we want to offer them all these choices.”
 
“We’re trying to become more premium and redefine our brand.  People love our brand, and we love our customers—and we want to offer them all these choices.”