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Meet U.S. BMW Group Companies'
CYNTHIA HASRIE

Careers - Cynthia’s Story
 Marketing Mobility
Cynthia’s Story
Marketing Mobility
Cynthia established solid BMW connections while studying finance and marketing in college—and became a member of BMW’s team after graduation. She gradually learned BMW’s systems and people during her first month, loving the company’s amazing diversity, constant change, awesome opportunities, and multiple roles and mobility she’s attained within BMW’s many marketing programs.
Careers - What Cynthia Does
 Dealer Performance Coaching Development Specialist
What Cynthia Does
Dealer Performance Coaching Development Specialist
Working both in the office and alongside the field team, Cynthia monitors program performance and travels nationwide to provide coaching to BMW’s dealership teams. By assessing the success rates of implemented marketing programs, Cynthia determines what works best for each dealer, enacting content changes to create the right programs for successful sales.
 
 
“Because BMW is all about innovation, it’s important to think outside the box. Ordinary or basic solutions are done every day, so implementing creativity is key here.”
 
“Because BMW is all about innovation, it’s important to think outside the box.  Ordinary or basic solutions are done every day, so implementing creativity is key here.”
 
 
“I’m excited to come to work every day because I don’t know what the next week is going to look like or what exactly I’m going to be working on. Everything’s determined by the changing business.”
 
“I’m excited to come to work every day because I don’t know what the next week is going to look like or what exactly I’m going to be working on. Everything’s determined by the changing business.”