Passion, innovation, and talent are at the core of the true[X] vision. The leadership and management emphasize not only sharing ideas but also challenging one another—and the establishment—to create meaningful exchanges between brands and consumers through digital advertising. With the drive of a startup, true[X] is pioneering the interactive advertising arena.
true[X] is imagining the future of the commercial for the interactive age. They've built an engagement advertising system that's centered on tailored attention and uses all the promises of digital media to create beautiful and highly effective ads. Originally founded in 2007 and acquired by 21st Century Fox in 2014, true[X] pioneered the engagement-based ad model. It now has offices around the country that combine an innovation-driven startup mentality with large-scale resources.
“Leaders grow in this company by looking for the problems we didn’t know we need to solve yet.”
Director, Product Management
“Every time a new request comes through or there’s a new situation that comes up, we think it’s an opportunity for us to grow and implement new strategies, or a new way to develop campaigns. We’re becoming innovators in that space.”